Presentation plays an important role when it comes to increasing the sales of premium products. Custom luxury packaging can help glorify such products and persuade customers to buy them. If you are planning to start a luxury product brand, paying attention to packaging design is essential.
But the question is, how can you design custom packaging that exudes the charm of your premium products? In this blog, we will discuss 7 convenient ways that can help you create timeless packaging for your high-end products. Read on!
Significance of Packaging for Premium Products
The importance of packaging for premium products can’t be overstated. The reason is that packaging is the first interaction of customers with your products. Packing items in unique packaging leaves a lasting first impression on your customers. Also, packaging provides sufficient space to showcase your brand elements that can help boost your brand seamlessly.
7 Ways to Stand Out with Luxury Packaging
Now that you know the significance of luxury packaging for products, let’s explore how to create exceptional packaging for high-end items. Here are 7 ways you can use to stand out from the crowd with custom packaging:
1. Select High-End Packaging Materials
Material is one of the major determinants of whether your packaging is high-end or ordinary. If you want to exude the luxurious charm of your packaging, opt for robust and premium materials. One of the most reliable choices is cardstock. Although cardboard boxes are budget-friendly, they can exude a premium feel with customizations.
If you want to go for premium luxury packaging that speaks volumes about the adorability of your brand, rigidstock is an excellent option. This packaging material is expensive yet worth considering for packing luxury products. Rigid boxes are also famous for their sturdy make that ensures the safety of products packed inside them.
2. Opt for Captivating Styles
Box styles also matter a lot when it comes to impressing your customers. You can choose from a wide range of styles for your custom boxes. Think out of ordinary cuboid boxes, and opt for pillow, round, or gable styles. These unique shapes give your branded boxes a repositioned appearance.
Other exclusive styles are also out there that enhance the unboxing experience of your buyers. For instance, you can go for sleeve-slider boxes that enhance the perceived value of your products with a remarkable unboxing style. The option of shoulder-neck boxes is also available for high-end items that are meant to be sold with hefty price tags.
3. Choose Persuasive Prints
Printing persuasive imagery and graphics on your boxes gives them a high-end and personalized feel. If you want to enhance the visual appeal of your products, print exclusive graphics on packaging that beautify your items. For instance, a luxury perfume brand can print high-quality splashes on their boxes and personalize the color theme according to the scent.
For exclusive results, you should choose quality printing techniques like screen, digital, rotogravure, and more. These printing techniques are famous for printing images and text with exceptional quality.
4. Go for Timeless Finishes
Captivating customers is essential for consistent business growth. Custom finishes for your high-end product packaging can help in this regard. Choose premium finishing options that help you stand out from your competitors.
Some exclusive choices you can pick are gloss, matte, holographic, and more. Gloss finishing is more suitable for giving your packaging a lustrous look. Matte finishing is more appropriate to give your boxes a sophisticated feel. If you want to create an energetic feel with your packaging boxes, holographic foiling is more suitable.
The option of spot UV, embossing, and debossing is also out there to offer a remarkable touch to your boxes.
5. Add Adorable Inserts
Inserts can make a big difference when it comes to glorifying your premium products. You can choose from a variety of packaging insert options to protect your items and enhance the visual appeal as well.
Some exclusive choices are die-cut cardboard dividers, custom-shaped EVA foams, and molded foam inserts. You can also go for void fillers or shredded paper fillers to create a timeless unboxing experience.
One of the best things about all these inserts is that they provide a cushioning effect during transit and protect your premium products. Also, suitably designed inserts enhance the unboxing experience of your customers, which helps you sell your items at a premium.
6. Include High-End Embellishments
Embellishments can make a big difference when it comes to designing boxes for premium products. You can choose from a wide range of packaging embellishments for your products. For instance, you can go for satin ribbons, flower decorations, and lustrous beads to glorify your premium packaging boxes. These embellishments give your boxes a feel of gift packaging, fascinating your customers.
While embellishing your boxes, you can also opt for an exclusive theme that resonates with your brand. For example, choose color schemes for box ribbons that resonate with your brand. That’s how you can elegantly add a personalized touch to your boxes and impress your buyers.
7. Align Color Scheme with Your Brand Theme
The packaging color scheme plays a significant role in exuding a premium feel. Choose the right color theme for your packaging boxes to stand out from your competitors. You can go for the theme that connects with your brand.
Don’t underestimate color psychology while designing your boxes. Opt for suitable colors that resonate with your customers’ interests to persuade them. For example, red creates a sense of excitement, yet dark shades of red can exude a premium feel.
For accurate mixing and matching of colors, you can benefit from CMYK and PMS color systems. These systems make your packaging outshine your competitors with exclusive color schemes.
Wrap Up!
To beautify your premium products and persuade your buyers, packaging design can play a major role. But designing luxury packaging persuasively can be difficult. We hope the above 7 ways to create a premium product packaging help you create timeless packaging for your products. Happy Packaging!
