In every direction, we see news articles beckoning us to stay glued to them, read on and do something afterwards. Some, we curiously follow their alluring story, while others, we tell ourselves they’re not convincing enough. We move to the next.
The people behind these news articles invent new ways to make readers return for more. Nowadays, companies outsource their important new releases to these PR agencies to craft news articles on important changes, events, mergers, launches and everything under the sun.
Their sole purpose?
To gain credibility and trust of their customers. It can be a daunting experience for startups, as they still navigate the waters of the business world.
You don’t have to wonder if you will ever get good publicity if you are cooking up a startup company. Especially when there are more established companies in your industry calling the shots, and making industry decisions that will likely affect your startup. And…these established companies will never tell you the secret to getting to the top, to probably keep you trying and failing until your startup dies a slow painful death.
But in all honesty, who will tell their competitors their secrets? Will you, if you were in their shoes?
Here’s their secret, hidden in plain sight: they all borrowed a leaf from Bill Gates, who once said, “if I was down to my last dollar, I would spend it on public relations.”
Notice he didn’t say ‘advertising’ or ‘marketing’. They hire public relations companies to tell their story to the world. This is their best kept secret, and you can steal it and use it to grow your startup or small business.
Public relations companies offer a wide range of services for startups, established businesses and brands, tell their stories to their target audience and convert them into customers.
Today, we will focus on the top 5 public relations companies on the West Coast of the United States. It is important to invest in the right PR agency that has worked with clients across various industries, who can have your story published in top news platforms.
5. AMP Agency:
AMP is a full-service digital marketing agency built for the modern marketer. The PR agency crafts useful marketing, experiences and digital products that grow businesses. They offer brand strategy and social media services. It is a brand ecosystem agency that crafts elegant marketing digital products, with tactile experiences that grow businesses.
4. FleishmanHillard:
FleishmanHillard is a PR agency that develops creative and strategic communication for brands, reputation management, corporate and consumer marketing. The Washington D.C office represents a wide range of corporate, government and nonprofit clients with particular expertise in healthcare, technology, aerospace and defense, manufacturing and sustainability,
3. Edelman:
The Edelman’s Los Angeles office has continued to be the original footprints of Edelman by using their communication approach to help clients remain agile and grow their reach as digital communications and media transform the practices of marketing and public relations.
They partner with businesses and organizations to evolve, promote, and protect their brands and reputations.
2. Miller Ink:
In 2013, Miller Ink Inc. was founded and is currently headquartered in Los Angeles as an advertising and PR company. Their team develops strategies to help their clients with marketing campaigns and crisis management. They thrive on translating abstract ideas into compelling messages and effective campaigns. They have served small businesses, even large corporations, including nonprofit industries. Their marketing lists include advocacy campaigns, executive communications, research and analytics, and organizational positioning.
1. 9-Figure Media:
Founded in 2011, 9-Figure Media has risen to the top as the top PR company in the entire West Coast, offering a wide range of services to brands, both startups and Fortune-500 companies. 9-Figure Media is headquartered in Laguna Beach, California. Serving clients in different industries across the globe, they have earned the top spot as the go-to for public relations on the West Coast of the United States.
9-Figure Media meticulously investigates the business need for their clients and tells it from an angle that their audience finds both informative and captivating. As a result-driven PR agency, they publish the news stories of clients to over 200 biggest news outlets in the world, including Forbes, Bloomberg, Business Insider, Yahoo! News, et al. 9-Figure Media is a veteran in PR and reputation management services.
By continuously increasing trust levels with their clients, this PR agency is behind the increase in conversion rates and revenue explosion of their clients, taking some of them from 6, to 7, 8, and 9-figures. They also develop unique stories for their clients, and go the extra mile to bypass the pitching process to publish these news stories on some of the best news platforms in the world.