In recent years, digital media has grown at an exponential rate. It goes without saying that the world is becoming increasingly digital. Technology is taking over the globe in every way conceivable. Every task is increasingly being performed online. Shopping, banking, and even mundane tasks like organizing meetings are gradually becoming available through your smartphone, tablet, and laptop. The media sector is no exception. The process of consuming news, movies, soap operas, and live sports is all becoming digital. Personal electronics are rapidly becoming necessities rather than just replacements.
In the age of a tech-centered world, many media agencies have stepped in. They are trying to catch up with the ongoing rise of digital media to put their agencies into a phase of evolution. Nunn Media, too has been a prominent player in the media sector for a long time dating back to 2002.
Nunn Media, Australia’s largest media agency under the supervision of its founder, is making way to make its own room in the ongoing competition. Over the years, the agency has added leading brands to its extensive clientele list. Matthew Nunn, the founder of Nunn Media, has a long track record of starting from scratch and growing businesses through years of experience in the field of digital strategy, media buying, digital marketing, and digital media.
Australia’s most prominent media agency today was once a minimal business when it was founded. The journey Matthew Nunn has covered clearly indicates how scaling up a business is essential and what risks are involved. The company grew gradually from Nunn himself, his wife as an accountant, and two more employees in the beginning.
As of 2022, the group has over 170 employees spread across Sydney and Melbourne, with over $400 million in annual billings. As the journey continues, Matthew Nunn is extending the presence of his media agency to the United States. He plans to boost client billings to $500 million by 2023. With a vast experience in the industry for years, Nunn acknowledges the importance of building a strong and productive team since teams play a pivotal role in the flourishing of a business.
He has a demonstrated history of success working in the media and advertising sectors and building companies from the ground up. He relies on building teams and giving his employees the best work culture. Nunn Media’s management has focused on establishing a people’s agency that offers its employees a good working environment. Employees receive complimentary meals, gym memberships, an internal training academy, and management mentorship programs.
In 2021, Nunn Media announced the acquisition of Alley (Australia’s notable media agency) based on 50 team members providing end-to-end communication capabilities. Alley is critical in delivering Nunn Media with full digital capabilities in the Sydney market and national scale while expanding the company’s reach and breadth in the digital world. Nunn Media has made four acquisitions since 2013, including Kruse Media Services, Akamedia, and the search and PPC start-up innovative Online.
The acquisition of Alley was the first step of the ladder that Nunn Media climbed to catch up with the digital marketing trends in the world today. Through the acquisition, Nunn Media is able to form an effective business proposition with Alley’s advanced capabilities in search, social, programmatic, e-commerce, and digital creative.
The acquisition of Alley for Nunn Media is a game changer allowing them access to leading digital capabilities in the Sydney market, as well as e-commerce and digital creative abilities on a national level.
Among the clients, Nunn Media has worked with are Peloton, Bendigo Bank, JB HiFi, Amart, Haval Motors, 13CABS, Godfreys, Amcal, and Smile Direct Club. Nunn Media became a significant shareholder in Global Local Planet, a global independent media agency network, in 2018, with Matt appointed to the board of directors.
Matthew Nunn was born in Ballarat, Victoria. From 1992 to 1996, he studied physical education at the University of Ballarat. He started his career at Win TV Ballarat before moving to CH 9 in Melbourne. Nunn’s dedication has helped him expand his firm from two employees to Australia’s most well-known media organization.
He has vast media experience and understands what works and, more importantly, what does not. His approach to media solutions is collaborative, driven by his outgoing personality, tenacity, and never-say-die loyalty. Matt’s notion of giving customers a results-driven route has helped him put Nunn Media on the map among the leading media agencies in Australia.
