As an Amazon seller, I’ve always been on the lookout for tools to give me an edge in the competitive e-commerce landscape. That’s why I decided to take a deep dive into Helium 10, a suite of Amazon seller tools that’s been making waves in the industry. Is Helium 10 worth it? This question has been on the minds of many sellers, and I’m here to share my insights.
In this review, we’ll explore what Helium 10 is and how it works. I’ll break down the pricing plans to help you understand if it fits your budget. We’ll also look at the pros and cons of using Helium 10, comparing it to its competitors. I’ll share my thoughts on the Helium 10 Chrome extension and whether Helium 10 offers any free options. By the end of this article, you’ll have a clear picture to decide if Helium 10 is the right choice for your Amazon business in 2024.
What is Helium 10?
Helium 10 is an all-in-one software suite designed to help Amazon sellers like me achieve success in the competitive e-commerce marketplace. As I’ve used this tool, I’ve found it to be a comprehensive solution that caters to both newcomers and established sellers alike. Let me break down what Helium 10 offers and how it can benefit your Amazon business.
Overview of Helium 10’s features
Helium 10 boasts an impressive array of tools that cover various aspects of selling on Amazon. From my experience, these tools are categorized into six main areas: Product Research, Keyword Research, Listing Optimization, Operations, Analytics, and Marketing. Each category contains specific tools that focus on particular tasks to improve your Amazon business.
One of the standout features is the Chrome extension, which I’ve found incredibly useful for quick product analysis while browsing Amazon. It provides instant access to valuable data like estimated sales, revenue, and competitor information right on the product page.
How Helium 10 helps Amazon sellers
As an Amazon seller, I’ve discovered that Helium 10 can significantly streamline your workflow and boost your chances of success. Here’s how it helps:
1. Product Research: Tools like Black Box and Trendster have helped me find profitable product ideas by analyzing market trends and competition.
2. Keyword Optimization: With Cerebro and Magnet, I’ve been able to uncover high-volume keywords and reverse-engineer competitor strategies to improve my listings’ visibility.
3. Listing Enhancement: Scribbles and the Listing Analyzer have been instrumental in optimizing my product listings for better search rankings and conversions
4. Inventory Management: The Inventory Protector and Profits tools have helped me keep track of stock levels and monitor my overall business performance
5. Marketing and PPC: Adtomic has assisted me in managing and optimizing my Amazon PPC campaigns for better ROI.
Helium 10’s main tools explained
Let me give you a quick rundown of some of Helium 10’s core tools that I’ve found particularly useful:
1. Black Box serves as Helium 10’s primary tool for product research. Upon opening Black Box, you’ll immediately encounter a myriad of filters for in-depth product exploration.
Begin by selecting your desired marketplace and the category in which you wish to sell. After that, you can utilize the filter presets at the top to expedite the product discovery process.
Additionally, if you prefer not to complete all the sections you are unfamiliar with, you can enable the Simple filter.
Once you click the search button after adjusting the filters, you’ll receive a compilation of potentially lucrative products. Along with this, you’ll also see metrics including:
- Category BSR: Best seller rank within the category and sub-category
- Price: Historical pricing trends
- Monthly Sales: Average number of sales monthly
- Monthly Revenue: Average revenue generated each month
- Reviews: Total review count and ratings
- Seller: Name of the seller and the count of sellers selling that particular item
- Other Product Details: Brand name, shipping specifications, storage fees, product age, visuals, variations, etc.
You can also transition to ‘Advanced Product Details’ to obtain more intricate metrics and sales statistics for each item on the list. After thorough evaluation, you can add promising products to your compilation.
2. Magnet – Keyword Research
Once you’ve pinpointed a product opportunity to explore, Magnet simplifies the process of uncovering the leading keywords and search queries that generate traffic and sales for that market. Instead of manually scrutinizing listings and speculating on keywords, Magnet reveals the precise terms your competitors are currently ranking for.
Begin by inputting a seed keyword (pertaining to the items you’ve selected with Black Box) and hit Get Keywords.
Magnet Keyword Analysis Tool
The Magnet tool will generate a keyword compilation featuring these filters:
- Magnet IQ Score: The relationship of estimated search volume to the number of competing products. A higher score suggests it’s perfect for selecting the keyword.
- Search Volume: The projected number of monthly searches.
- Competing Products: total count of products displayed in a customer search utilizing this keyword/phrase.
- Phrases Containing: displays phrases that include the entered keywords.
- Title Density: the number of products from page 1 that feature the searched keyword in their title.
- Match Type: Organic, Smart Complete, or Amazon Recommended.
Search Volume Trend: 30-day trend.
You can choose and incorporate potential keywords into your list. For enhanced keyword selection, you can evaluate those keywords like this.
3. Cerebro – Seizing Product Opportunities
While Black Box enables you to sift through Amazon’s inventory by product characteristics like dimensions, ratings, and additional factors, Cerebro operates differently – aggregating essential insights on current listings to evaluate their potential.
Also referred to as reverse ASIN lookup, Cerebro delivers an overview of monthly sales figures, historical Best Seller Rank, sponsored advertising data, estimated earnings, breakdowns of ratings, and more for any listing. This information empowers you to conduct competitive analysis and compare your listings against leading performers in any market segment.
Using Cerebro, you can input up to 10 ASINs from your competitors’ listings and uncover their top-ranking keywords.
This list classifies all keywords by paid and organic categories. These keywords will confirm your product potential and provide a precise understanding of the sales you could achieve by incorporating them into your listings.
To optimize your approach, it’s advisable to examine the historical patterns of these keywords to notice their seasonal variations over the last two years.
4. Listing Builder – AI-powered Listing Builder
Crafting optimized Amazon listings is essential for achieving first-page rankings and unlocking those coveted Buy Box sales. Nevertheless, the process of manually researching keywords and developing engaging titles, bullet points, descriptions, and backend search terms can be extraordinarily tedious and time-consuming.
That’s where Helium 10 comes in with its AI-driven Listing Builder, designed to streamline the creation of SEO-optimized, high-conversion product listings.
Just input your primary product keywords, and Listing Builder will produce a complete draft, incorporating synonyms, related keywords, and pertinent features tailored to your niche.
Listing Builder
With Listing Builder, you have the option to either generate a listing from the ground up or enhance your current listing with its robust AI support.
You don’t need to be a seasoned expert to craft a listing from scratch. You can identify a competitor’s listing and leverage the suggestions from the tool to develop a new one.
Simply input your keywords and adhere to the optimal strategies to develop an SEO-enhanced listing that boasts a superior Listing Quality Score.
After that, you can refine the AI-crafted listing further or utilize it as a foundation to expand upon. The Listing Builder reduces the time spent on creating listings by fifty percent while guaranteeing each element is thoroughly optimized.
5. Scribbles – Listing Optimizer
Once your product listings are live, it’s essential to track their visibility and keyword positions to enhance organic traffic. Scribbles simplifies this process by generating tracking links that allow you to check your listings’ rankings for targeted keywords with just one click.
Instead of conducting manual searches and deciphering Amazon’s algorithms, Scribbles evaluates rankings for an unlimited number of keywords across all your listings. User-friendly reports help you pinpoint optimization opportunities to boost visibility gradually.
To begin, you can upload your list of keywords. The tool will sort the keywords in various colors, highlighting the frequently used and common ones.
You can effortlessly craft the title, description, and bullet points strategically by utilizing the keywords on the left. It will also display the frequency of each specific keyword’s usage. Analyze the listings of competitors and observe the number of times they have incorporated high-performing keywords. This approach will help you avoid excessive keyword and phrase usage.
6. Adtomic – Amazon Advertising Platform
Sponsored advertisements play a crucial role in achieving profitability on Amazon, enabling you to capture market share from rivals and maintain visibility even amidst fiercely competitive keywords.
Adtomic offers a powerful platform for launching and fine-tuning PPC campaigns that are directly connected to your product catalog and current organic rankings. Automatic targeting based on your listings guarantees that your ads appear for all pertinent search queries where you have a chance to rank.
After linking your seller account, it unlocks your existing campaigns. You have the option to create new campaigns and establish rules based on factors such as target audience, favorable keywords, and unfavorable keywords.
These instantaneous analytics empower you to discover successful keywords to amplify and ineffective keywords to halt or eliminate.
Adtomic merges automation with hands-on controls, enabling you to launch campaigns and allow its AI to fine-tune or manage bids yourself for each term. In any case, it’s the premier advertising toolkit reserved solely for Helium 10 users.
7. Follow-Up – Email Automation Tool
Collecting evaluations and assessments is essential for social validation, increased conversion rates, and attaining Amazon’s Choice status. However, consistently reaching out to customers is laborious and hard to expand.
Helium 10 Pricing Plans
Let’s dive into the core of this discussion – Helium 10 pricing. Recently, Helium 10 unveiled a revamped and elevated pricing model, accompanied by new add-ons.
Before jumping straight into the premium subscriptions, I recommend that new sellers explore the Helium 10 Free trial to familiarize themselves with and experiment with all the essential features. After experiencing the features, users can access coupons from the Helium10.coupons site to enjoy exclusive savings on their subscriptions.
The primary plans are Starter, Platinum, and Diamond, available for both monthly and yearly purchases.
- Starter: $39/month or $348/yearly
- Platinum: $99/month or $948/yearly
- Diamond: $279/month or $2,748/yearly
Every plan comes with certain limitations and accessibility. So read the complete breakdown of all the plans in our comprehensive Helium 10 pricing guide.
Pros and Cons of Using Helium 10
Key benefits for sellers
As an Amazon seller, I’ve found that Helium 10 offers a wealth of advantages that can significantly boost your e-commerce game. One of the standout benefits is the comprehensive suite of tools it provides. With over 30 integrated tools at your disposal, you can handle everything from product research to listing optimization and inventory management all in one place. This all-in-one approach has saved me countless hours that I would have otherwise spent juggling multiple software solutions.
Another key benefit is the data-driven decision-making that Helium 10 enables. The software provides access to a vast database of over 450 million Amazon products, allowing for accurate and reliable product research. This level of data has been invaluable in helping me discover profitable product opportunities and make informed decisions about my inventory.
I’ve also been impressed by Helium 10’s keyword research capabilities. Tools like Magnet and Cerebro have helped me uncover high-volume keywords and analyze my competitors’ keyword strategies. This has been crucial in optimizing my product listings and improving their visibility in Amazon’s search results.
Potential drawbacks to consider
While Helium 10 offers numerous benefits, it’s important to consider some potential drawbacks. One of the main concerns for new sellers might be the pricing. The most affordable paid plan starts at $39 per month, which can be a significant investment for those just starting out. However, it’s worth noting that Helium 10 does offer a free plan with limited access to some core tools, allowing you to test the waters before committing to a paid subscription.
Another potential drawback is the learning curve associated with using Helium 10. With so many tools and features available, it can take some time to fully grasp and utilize all the functionalities effectively. This might be overwhelming for new sellers or those with limited time to invest in learning the software.
Some users have reported issues with customer support, noting that it can be limited and only available via support tickets. This could be frustrating if you encounter urgent problems or need immediate assistance.
User experiences and testimonials
Despite these potential drawbacks, many users, including myself, have found Helium 10 to be an indispensable tool for Amazon selling. One user shared, “I really don’t know how people managed to sell on Amazon before Helium 10. It required so much guesswork… and that is far too risky for a girl like me. Helium 10 empowered me to make decisions and be creative using real data”.
Another seller appreciated the software’s ease of use and the educational resources provided, stating, “I appreciated the software’s ease of use, further clarified by the ‘learn’ videos that accompany every feature. The live chats are great and I thoroughly appreciated the virtual ‘open door’ policy with Helium 10’s learning director Bradley Sutton”.
The sense of community fostered by Helium 10 has also been a highlight for many users. One seller mentioned, “I would attend weekly Helium 10 live webinars and saw groups of people from the UK (including myself) listen attentively to Bradley. The sense of community made me feel welcomed and confident” 5.
In my experience, Helium 10 has proven to be a powerful ally in my Amazon selling journey. While it may have a learning curve and come with a price tag, the benefits it offers in terms of data-driven decision making, comprehensive tools, and community support make it a worthwhile investment for serious Amazon sellers looking to scale their business.
What do Clients Think of Helium 10?
Helium 10 stands out as the top pick among leading Amazon professionals, million-dollar sellers, and acclaimed authors. However, you don’t have to rely solely on my opinion.
Explore the reviews and ratings of the Helium 10 platform:
- Trustpilot: 3.9 stars (500+ evaluations)
- G2: 4.2 stars (160+ evaluations)
- Capterra: 4.3 stars (100+ evaluations)
Here’s what current users have to say about Helium 10:
