Given the sheer level of engagement and the depth of the information shared on social platforms, of course, they offer a rife environment for online fraud and other digital security risks. In fact, all social networking platforms are plagued by these issues. The CEO of Soul, Zhang Lu quickly recognized that maintaining a safe environment was one of the best ways to draw in users and to get them to stick around.
To this end, Soul Zhang Lu encouraged her engineers to use a comprehensive strategy focused on reducing online fraud, promoting respectful interactions, and combating cyberbullying. The 2024 Q4 Ecosystem Security Report outlines the techniques that are a part of the social platform’s cyber security initiatives.
The most notable aspect of the security strategy used by Soul Zhang Lu’s team is the combined approach that ropes in all stakeholders as well as law enforcement, as and when required. Unlike other social networks, Soul does not rely just on technological chops nor just on community censorship. Instead, these resources are used collectively to mount a significant attack on cyber threats.
For example, Soul Zhang Lu’s team has made an effort to start at the grassroots level when it comes to fostering a clean and safe environment on the platform. To achieve this all-encompassing effect, the platform has implemented more than 30 governance strategies. These are specifically designed to curb harassment and maintain decorum.
Their features such as the self-seen message filters protect over 15,000 users daily, and their message management tools streamline communication. The aim is to guide users toward civil interactions, which help to create a more pleasant social experience.
In addition to this, Soul Zhang Lu’s cyber security team also relies on a robust content moderation system. After all, maintaining high content quality is vital to fostering a positive community. The success of this approach is evident from the fact that in Q4 2024, the automated moderation system intercepted 4.36 million pieces of inappropriate content.
Furthermore, to prevent those repeat offenders from turning into a nuisance for other users, the platform also enforces strict penalties, including device-level blacklisting. Also, in 2024, efforts against paid dating services were put into fourth gear, which resulted in nearly 140,000 posts being removed and more than 8,500 accounts being suspended.
Apart from a hyper-vigilant internal cyber security team, the platform also banks on user-led governance. The community-censorship approach gets users actively involved in the online safety and security process. Users are empowered with roles such as content recommendation officers and discipline committee members.
At this time, Soul’s team has roped in more than 61,000 users, who contribute to content review and decision-making processes. Collectively, these users handle a whopping 32,000 cases daily, enhancing fairness and strengthening community bonds.
But, Soul Zhang Lu wanted to take platform security to the next level, so the security division was encouraged to turn to cutting-edge technology to prevent and diffuse risks. Currently, Soul App has state-of-the-art content detection systems, risk control protocols, and advanced text recognition models that protect the platform’s users from fraudulent activities, including devastating financial scams.
These high-tech systems analyze interaction patterns to detect fraud early, identify suspicious behavior in real-time, and issue timely warnings to users, which help to prevent potential losses. Not satisfied with just weeding out overt online security issues, Soul Zhang Lu’s team also turned their attention to instances of online harassment.
The platform, now, has a multi-faceted strategy to address cyberbullying. Soul App employs artificial intelligence and big data analysis to monitor user interactions. This technology identifies potentially aggressive behavior and issues alerts, guiding users toward more respectful communication.
These protective measures make a tangible difference every day, as the platform intervenes in nearly 3,000 cases of online abuse, addresses over 1,200 instances of inappropriate private messaging, and sends more than 210,000 reminders. All of this is done with a clear goal – To encourage civility in conversations.
With this in mind, Soul Zhang Lu’s team has also undertaken educational initiatives meant to raise awareness among the platform’s users about what constitutes inappropriate/problematic online behavior and how to recognize it and handle it. This awareness campaign is crucial for long-term change. Hence, Soul App’s governance account shares informative content on community guidelines and safety protocols, reaching millions of users.
Soul Zhang Lu’s online security division also forged partnerships with law enforcement agencies. The platform’s management team understands that online crime is a menace that isn’t limited to one app, as such, it should not be allowed to grow. So, to purge this problem from the digital world, the platform provided crucial leads for four police operations and assisted in 24 investigations in Q4 2024.
In terms of how effective these initiatives were – Well, the numbers sure are impressive! The team reported a 20% reduction in fraud-related complaints and a 150% increase in the identification of fake images, with 90% accuracy, which is significant, to say the least.
Moving forward, in 2025, Soul Zhang Lu and the social networking platform’s security team plan to further enhance technological capabilities and expand user-led governance initiatives. There is also a clear indication that the app will continue to deepen its partnerships with law enforcement agencies. At the end of the day, creating a secure and positive space for their users is of utmost importance for Soul’s team.
