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When a Small-Town Creator Becomes a National Brand Builder

Craig Richer by Craig Richer
May 18, 2025
in Financial
A A
When a Small-Town Creator Becomes a National Brand Builder

Bryson

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In a world where entrepreneurs are often made in Silicon Valley or born into business dynasties, Bryson’s story begins in a place that’s anything but typical: Wittenberg, Wisconsin.

A small, rural town surrounded by farmland and tight-knit community ties, Wittenberg didn’t have startup incubators or tech mentors. What it did have was a young kid with a relentless imagination and a roll of duct tape.

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“I remember being in elementary school, sitting at our kitchen table, cutting strips of duct tape and folding them into wallets,” Bryson recalls. “I didn’t even think of it as a business at the time—I just liked creating things and seeing people get excited about them.”

That seed of creation, planted early, would evolve into something much bigger over the years. In high school, while most teens were focused on after-school clubs and weekend jobs, Bryson dove headfirst into the digital economy. He launched dropshipping stores, flipped limited-edition Yeezys, sold digital products on eBay, and explored every way to turn attention into income.

But it was Instagram that lit the match.

At a time when most people were just learning how to use hashtags, Bryson was building brand pages, curating viral content, and learning what made people click, share, and buy. By the time he turned 18, he had amassed over one million followers across multiple pages—a number that, even today, commands respect.

That success fueled a major decision: to leave Wisconsin and move to Scottsdale, Arizona. “I was still a senior in high school when I made the move,” Bryson says. “It was scary, sure. But I felt like I was chasing something bigger. I needed to be in a place where business and creativity were thriving.”

That leap paid off.

Bryson turned his influencer experience into a full agency, United Social Media Marketing, built on one simple yet powerful idea: help businesses grow by challenging the norm, serving businesses to unlock their full growth potential.

Unlike agencies that stick to a niche, Bryson’s approach is broader, yet laser-focused. “We serve all industries,” he explains, “but our strength is in our specialization—three core services that we’ve refined to deliver exceptional results.”

That flexibility has helped the agency adapt quickly, even when the world came to a standstill during the COVID-19 pandemic. “It was one of the most challenging periods of my journey,” Bryson admits. “But it taught me resilience. It taught me how to pivot and how to lead through uncertainty.”

Through it all, Bryson has remained grounded by two things: discipline and connection.

Every morning, without fail, he begins his day with a workout or a run. It’s more than fitness—it’s philosophy. “Pushing my body pushes my mind. When I’m running or lifting, I’m also thinking, planning, grounding myself. It reminds me that I can always do more.”

Equally important is time spent with those closest to him. “Relationships matter. Business is important, but at the end of the day, it’s the people in your corner who keep you balanced. That’s what keeps me human.”

As his agency continues to scale, Bryson has turned his attention to another project: his personal brand. He recently launched @imbryson on Instagram, a platform where he plans to share snippets and insights from his entrepreneurial journey.

“I want people to see that it’s possible,” he says. “I didn’t come from money. I didn’t have connections. I figured it out one move at a time, and I made plenty of mistakes along the way. But that’s part of it. That’s how you grow.”

His vision for the future is ambitious but grounded. He sees United Social Media Marketing expanding far beyond the Midwest, serving clients across the U.S. and globally. But he also sees something more personal—becoming a voice for young entrepreneurs who feel like outsiders in a world of insiders.

“I think we’re in a time where more people are starting to bet on themselves,” he says. “And if I can help even a handful of them believe in their ideas a little more—then that’s the kind of impact that matters.”

Bryson’s story is still being written, but one thing is certain: what began with duct tape wallets in a small Wisconsin town is now a growing legacy of innovation, service, and relentless creation.

Craig Richer

Craig Richer

Newsroom Editor

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