Tempest, Inc., a leading solutions provider for the destination marketing industry, today announced a partnership with Huddle Up Group, a leading sports tourism consultancy. Tempest and Huddle Up Group will work together to help destination marketing organizations make a positive impact in their local communities through the growth of Sports Tourism.
The first initiative of the new partnership will integrate iDSS (Tempest’s cloud-based destination management system) with the Huddle Up Group’s Sports Tourism Index and Scout platform. The integration will sync sports events with iDSS to create a streamlined prospecting, qualification, and sales process.
“At Tempest, we’ve identified sports tourism as one of the largest growth opportunities for destination organizations to support their local communities,” said Alex Heimann, CEO of Tempest, Inc. “The integration between Scout and iDSS will make an immediate impact in our client’s ability to streamline operations, close more deals, drive business through sports tourism, and create economic impact for their destination.”
“This is the first integration of its kind in the sports tourism space,” said Jon Schmieder, Founder and CEO of Huddle Up Group. “We are excited to partner with Tempest and their iDSS platform to provide more resources to our partners working diligently in the thriving sports tourism industry.”
Tempest and Huddle Up Group anticipate the integration will be fully live and available for destinations utilizing iDSS and the Scout platform in January 2022.