Adidas has had more than 70 years in the game, with influence spanning soccer, football, basketball, tennis, skateboarding, fencing, art, and fashion. The company’s first performance-related leap forward occurred in 1936 within the running division. Jesse Owens famously won gold wearing Dassler’s revolutionary canvas and rubber spiked running shoe in the Summer Olympics held in Germany that year. This made him the first American track and field athlete to win four gold medals at a single Olympic Games. In the year 2022, the brand is now as relevant as ever with some of the most influential tastemakers on their roster such as Beyoncé, Pharrell Williams, and Alexander Wang.
The international brand has had an expansive history of discovering unique talent across many areas of entertainment. In 2021 they released a landmark collaboration with one of the biggest artists on the rise Bad Bunny to usher in their new collection starting with a Forum Buckle Low sneaker. Bad Bunny is the definition of “Impossible is nothing” which is the driving ideology of the Adidas brand. The Puerto Rican reggaeton singer, rapper, and current WWE 24/7 champion has dropped three full albums since 2020. Which also includes a number one on the Billboard 200 albums chart and is the first all-Spanish record to reach that milestone in the list’s 64-year history.
This year Adidas has released their latest collection with MLS which features breakthrough artist and newcomer The Poet Andrew. The Poet Andrew gained a lot of traction on the underground music scene after the release of his first single “Lonely Love” which dubbed him an independent artist to watch. With his soulful flow and one-of-a-kind sound, the young artist has been able to set himself apart from the crowd with his sought-after collaborative ability and mogul prowess in many different areas of entertainment. He has a loyal group of listeners and fans in his corner who all follow his desire to push further, surpass limits, and break new ground. This is why the announcement of his work with Adidas is no surprise. The future of the industry is changing and The Poet Andrew has found his way at the forefront of the movement with respect of some of the greatest names in music and entertainment. The collaboration features new designs from the western and eastern MLS conferences which also includes appearances from Ashley Byrd, Adam Ambriz, Dakota Griffin, Dakota Adan, Kelsey Heitzman, Kam Watkins, Danielle Alcaraz, D’Angelo Boothe, Blair Chambers, and Jasmine Maslanova. The new 2022 kit releases include an abundance of new game jerseys with a distinctive flair and shows how the brand continues to innovate in style, design, and sportswear.
