On a Monday night early this summer, Jovid Bekov was running around town meeting friends in Brooklyn, where his best friend runs the Third Wave Coffeeshop. He checks his phone to schedule another hangout tomorrow morning before he goes to the gym in the afternoon, which is preceded by a lunch date. Bekov, 34, wants to maximize his down time, which means being in New York City, before he embarks on a two-week odyssey of sorts.
“Every time I’m in New York, I catch up with as many people as possible,” said the male model who worked for brands like Moncler and Beckemberg NY and was represented by CLICK, one of the industry’s best modeling agencies. In 2020, through a new agency, he bagged a global commercial campaign for the vape brand IPSOS and his image buyout was just renewed for the second time this year.
“I’m grateful for the opportunities CLICK gave me and the work I’ve done for years,” Jovid said. But he shares that to achieve financial stability, a pragmatic plan is necessary. His sharp jawlines, 6’1 frame, and James Franco-esque face, and penchant for designer clothes gives away the fact that he worked in fashion.
A couple of years ago, while walking in the West Village, he found himself on the same sidewalk as Julianne Moore. They locked eyes, as he recalls. Moore was probably assessing if he’s the actor!
Jovid has recently journeyed to new places, far from the trendy neighborhoods of Chelsea and SOHO in Manhattan. In the past week alone, he has been to Texas, California, Georgia, Florida, and Pennsylvania. Bekov is one of the many new entrepreneurs helping address the supply chain crisis.
“I started my own trucking company in March 2021 to be able to help with the deliveries and the logistics business,” he said. Business was brisk last year but started to slow down in 2022 thanks to the rise in gas and the geopolitical problem in Ukraine. But companies with gigantic delivery and logistics needs like Amazon and Wal-Mart rely on independent trucking entities like him for their needs.
“The work just never stops,” he adds.
As fashionable as he is, Bekov is unafraid of hard work and he has traveled far and wide, hundreds of miles at a time to pick up load in his 2- semi-truck sleeper and deliver it where it needs to be.
“This is not just a business and a new source of livelihood, but really a way to help the world run!” The more than 100 million households relying on deliveries from their toiletries to cars would agree.
Though photoshoots and runways are still on his mind, and probably an acting career at some point in the future, Bekov is determined to make a mark in the logistics world.
“It’s a five trillion-dollar market and I’m intent to get my piece of the action,” he said.
At the rate he’s going, the possibilities are as far and wide as the highways he traverses.
