Success in the US market and campaigns in three European countries: Greece’s first personal branding agency now presents itself with its full range of services.
When Ioanna Vasileiou and Garyfallia Pilaki founded ADiSocial, personal branding was the starting point. It was never the limit. From day one, the team designed advertising campaigns, produced content, built websites and ran email marketing. Today, ADiSocial is saying it publicly: Personal Branding & 360° Marketing, for entrepreneurs, executives, teams and brands.
“We are not starting something new. We are giving a name to what we have been doing for years,” explains Ioanna Vasileiou. “Personal branding remains our foundation. 360° marketing is what we build on top of it, for people and for brands.”
Personal branding with international reach
The team’s most recent step is its entry into the US market. For Athan Noel, ADiSocial built a personal brand from scratch for an American audience: positioning, visual identity, a creative platform and a complete content strategy. The result was 50,000 loyal followers within six months, with 60 short-form videos per month, 4 YouTube videos per month, live streaming, a website, and appearances on American podcasts. 98% of his audience is based in New York, Los Angeles, and Miami.
In Greece, ADiSocial’s personal branding work has reached a new level. The team now works with executives from multinational companies, building their professional presence with the same strategic discipline it applies to brands.
Two strong partnerships in brand marketing
On the brand side, two partnerships show the team’s range.
With Spanos Luxury Collection, part of the Spanos Group, ADiSocial is completing three years of collaboration. The agency manages social media, newsletters and performance marketing for both the e-shop and the physical store, covering a collection of luxury brands that includes Lalique, Brioni, Marie Stella Maris, Lladró and more.
Since spring 2026, ADiSocial has been designing and managing the advertising campaigns of Ventouris Ferries in Greece, Italy and Albania. It is a large-scale partnership, backed by a high level of advertising investment.
Bigger productions, more markets
The team now takes on more demanding productions and manages advertising budgets worth millions across multiple markets at the same time. It has also stood out in two areas that define audience attention today: influencer marketing and TikTok content that drives real engagement.
“The brands that grow fastest are the ones with faces, a voice and a plan,” notes Garyfallia Pilaki. “When the same team knows both the person and the brand, communication stays consistent across every channel.”
A growing team
Based in Glyfada, Athens, ADiSocial has a permanent team of 8 people and works with external partners from around the world. This allows it to deliver projects across different markets and languages without losing the personal relationship with each client.
Behind this growth is the experience of its two founders. Ioanna Vasileiou has managed multimillion-dollar campaigns for Victoria’s Secret Europe, Audi, and P&G across European markets, and teaches personal branding at the Athens University of Economics and Business. Garyfallia Pilaki brings creative direction experience from London and Berlin. At the same time, BRANDED, the first educational platform for personal branding in Greece, continues to grow.
