Amer Jammal, founder and CEO of Smilez Agency, has been named a recipient of the 2024 Global Recognition Award, recognizing his contributions to modern entertainment strategy, experiential marketing, and global brand partnerships.
The award highlights industry professionals who have reshaped their fields through innovation, cultural relevance, and long-term impact. Jammal’s selection reflects a growing acknowledgment of the role he and Smilez Agency play in defining how music, sports, nightlife, and luxury branding come together in today’s landscape.
Founded in Toronto, Smilez Agency is a full-service cultural marketing and events firm that specializes in high-end, curated experiences for global brands, celebrities, and institutions. Their expertise spans talent booking, celebrity integrations, brand activations, private event production, and hospitality strategy. The agency has produced campaigns and experiences in partnership with names like Drake, The Weeknd, NAV, and Preme, along with organizations such as Rémy Martin, the Los Angeles Lakers, and Future Hospitality Group.
Amer Jammal’s reputation has been built not just on who he works with but how. While many firms focus on scale and visibility, Smilez has earned its place through precision, consistency, and taste. Their events are designed to feel exclusive, not performative, bringing together high-level figures across music, sports, fashion, and film in environments built for real connection. No step-and-repeats. No forced content. Just the right people, in the right place, at the right time.
Smilez Agency’s continued rise comes from its ability to adapt and lead in a fast-changing landscape. The team remains focused on building long-term value for brands and talent, creating experiences that feel both relevant and lasting. Whether it’s working behind the scenes on talent strategy or helping brands tap into culture authentically, the agency has built a reputation for getting it right without needing the spotlight.
What sets Jammal apart is his ability to operate behind the scenes while still setting the tone for what’s considered relevant. His background in entertainment marketing, combined with deep ties across music and hospitality, has allowed him to build bridges that others often miss. From aligning artists with brands in meaningful ways to advising venues on how to build culture rather than just fill rooms, Jammal is widely seen as someone who understands both the creative and commercial sides of the business.
The Global Recognition Award is a testament to that skill set. It highlights leaders who are shaping industry standards rather than just adapting to them. For Jammal, the win reinforces what Smilez Agency clients have known for years: when it comes to curating culture with intention, very few do it better.
Asked about the recognition, Jammal responded with his characteristic focus and clarity:
“We don’t chase attention. We focus on alignment, long-term value, and doing things with purpose. When you truly understand culture and execution, the results take care of themselves.”
With Smilez expanding into markets like Miami, Los Angeles, and Las Vegas, the momentum is only growing. But for Jammal, it’s still about building with purpose and continuing to move quietly while making the biggest impact.
