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Amid Industry Shakeups, MyState MLS Quietly Reshapes the Real Estate Landscape

Michelle Kellett by Michelle Kellett
July 2, 2025
in Financial
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Amid Industry Shakeups, MyState MLS Quietly Reshapes the Real Estate Landscape

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The real estate industry is no stranger to change, but the pace of transformation in 2025 has been nothing short of dramatic. As traditional MLS systems struggle to adapt to mounting legal pressures, outdated geographic restrictions, and a changing regulatory environment, a quieter revolution is taking place—led by alternative platforms like MyState MLS, which is steadily gaining ground among agents, brokers, and appraisers seeking more flexibility, transparency, and reach.

While headlines in recent years have largely focused on the legal troubles of the National Association of Realtors (NAR) and the unraveling of long-standing commission structures, a parallel movement has been quietly gathering steam: one centered around national, tech-forward MLS alternatives that are challenging the status quo.

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“We’re not just building a platform—we’re reshaping the rules of participation,” says Dawn Pfaff, President and Founder of MyState MLS. “Agents shouldn’t be held back by zip codes, outdated rules, or local politics. We believe in nationwide access and unlimited opportunity.”

A Shifting Foundation

The last two years have seen unprecedented upheaval across the real estate ecosystem. Major lawsuits against traditional MLSs and broker associations have put compensation practices under scrutiny, leading many professionals to question the cost and value of their current MLS memberships.

Compounding the issue are legacy-level MLS systems still tethered to local-only access and geographic silos. Agents licensed in multiple states or working near state borders often have to join multiple MLSs—paying thousands per year—to access the listings they need. And in a post-pandemic world where remote work and relocation patterns have turned markets inside out, that model no longer makes sense.

Enter MyState MLS, a nationwide multiple listing service that removes geographic restrictions and empowers agents to list, search, and close deals anywhere they’re licensed.

Quiet Growth, Loud Impact

While some industry disruptors have made waves with VC-backed blitzes and Silicon Valley bravado, MyState MLS has taken a more deliberate, grassroots approach—winning over professionals one market at a time.

The results speak volumes. Membership is on the rise, particularly in states where traditional MLS rules have proven especially limiting. MyState MLS is gaining traction not just with residential agents but also with appraisers, manufactured housing dealers, auctioneers, and commercial brokers—groups often overlooked or underserved by regional MLSs.

“We’ve seen a lot of interest from professionals working in nontraditional spaces,” says Pfaff. “They’re dealing with nationwide clients, investment portfolios, or specialty housing types. They need tools that reflect how they actually work—not how someone thinks they should work.”

Tech Meets Accessibility

Beyond policy changes, MyState MLS is also attracting users with its robust tech stack. Features like integrated video walkthroughs, unlimited syndication, multi-state listing tools, and lead routing tools have turned it into more than just a listing database—it’s become an all-in-one marketing and transaction platform.

“What really sets MyState MLS apart is how agent-first it is,” says Michael Fields, a Florida-based broker who joined the platform in 2023. “I can manage listings across three states, connect with buyers directly, and keep my overhead low. I feel like I’m finally in control of my business again.”

The platform also offers a universal search experience for buyers. Unlike many traditional MLSs that limit public access or restrict search results to select regions, MyState MLS allows nationwide property searches with direct agent contact—no middlemen, no redirects.

Redefining What It Means to Be an MLS

As questions swirl about the future of cooperative compensation and the legal authority of legacy MLS systems, companies like MyState MLS are stepping into the breach—not just offering an alternative but redefining what a modern MLS should be.

The company’s neutral stance on commission models, transparent policies, and flat pricing structure has made it an increasingly appealing option for agents fed up with fragmented rules and rising costs.

At the same time, the organization has remained active in policy conversations, pushing for fair housing access, transparent data, and agent autonomy—issues that resonate far beyond any single platform.

A Future That’s Already Here

With lawsuits, decoupled commissions, and regulatory reviews continuing to ripple across the industry, many brokers are taking a fresh look at the tools they rely on—and asking whether their MLS is helping them grow or holding them back.

In that environment, MyState MLS’s steady rise offers a compelling case study: a quiet revolution rooted not in disruption for disruption’s sake but in empowering professionals to take control of their own success.

“We’re not here to tear things down,” says Pfaff. “We’re here to build something better.”

As the real estate world grapples with its next chapter, it may be the quiet innovators—not just the loud disruptors—who shape the future of how America buys and sells homes.

For media inquiries, contact:

press@mystatemls.com

www.mystatemls.com

Michelle Kellett

Michelle Kellett

Deputy Editor, Investing and Corporate News

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