Two industries hardest hit during the pandemic were retail and beauty care. Yet despite this, and the fact that quarantines prevented people from doing in-store skin-testing, perfume sales rose during this period. A good guess as to why is that, finding themselves house-bound, women were willing to bypass their normal vetting process in exchange for receiving, usually via the internet, sensual or sensory products that made them feel good. Scent was one of these, since the pleasures of putting on perfume are person, not site, based. Senses awakened from wearing a lovely perfume are stimulated even if one wears the scent all by oneself.
Now that America is largely back to ordinary life, the parameters that normally go into choosing a perfume are also back. Will it smell good on me? Even if it does, can I afford it? What about travel? I want something that’s packable and convenient. And is the product animal free? Does it make sense to want a vegan perfume?
For the makers of BBare colognes, the answers to these questions are vegan, organic scents that are sensual and sophisticated while also being easy to take with you on the go and easy to use. Supplementing the usual liquid form, BBare offers cologne pods, scents in a solid form that won’t spill and that can be applied to face and body with one’s fingertips. What’s more, these cologne “balms” last three times as long as aerosol sprays, and employ notes that riff on some of the higher priced perfumes on the market–Tom Ford’s Black Orchid, for example. Convenience and health consciousness with BBare come at a price well within the range of most consumers.
One of the marketing techniques BBARE has employed to get the word out is an alliance with Instagram influencer Tara Maynard, whose name is attached to a number of their scents as Tara Maynard Edit Perfume Pods. Tara’s imprimatur casts a net in the direction of women the company is trying to reach, and thus creates, within a BBare product line that’s larger than that of any of its competitors, a niche to which younger consumers can turn. Smart marketing combined with attractive products saw the Tara Maynard line of perfume pods sell out within 72 hours of being put on the market.
Along with colognes, BBARE offers a line of body balms, and booty balms, the latter, in their words, being “the first collection designed specifically for the booty.” Both body and booty balms use the same scents and high quality, largely organic ingredients as the perfumes, and so comprise a line of products that can be used in tandem. There are also what BBARE calls “bundles,” that allow a consumer to purchase all BBARE products in a specific category, the “Tara Maynard Perfume – Full Collection,” for example.
Originally founded by Chantelle Thompson of the wildly successful Brazilian Booty Lift, BBARE has come a long way in a short time. From eyebrows, to booty creams, to body balms, to perfume pods, the company has addressed the needs of contemporary women on the move and on the go. We imagine their inventiveness won’t stop here and look forward to their next foray into the world of skin and beauty products.
For more information on BBARE and Tara Maynard, visit BBARE.com, and https://www.instagram.com/taramays25/
