Bilibili Inc., an iconic brand and a leading video community for the young generation in China, held “The Most Beautiful Night of 2022” on December 31, 2022 – its fourth consecutive New Year’s Eve Gala – to celebrate the New Year holiday with its users and the young generation. The peak popularity index of the livestream reached 330 million.
This year’s audio-visual spectacular featured well-known international and Chinese artists, as well as popular Bilibili creators, presenting innovative shows with diverse flavors from China and abroad. It showcased the most beloved characters, music, and stories from animation, comics, games (ACGs), films, and TV shows that resonate with China’s Generation Z and Millennial audiences.
Bilibili’s New Year’s Eve Galas are not just about gathering the hottest celebrities, they also focus on presenting and reinterpreting iconic cultural elements that have deeply impacted the young generation throughout their lives, as well as the hottest topics from the Bilibili community over the past year.
“I hope that Bilibili can become an important part of China’s youth culture, and continue to grow alongside our young users,” said Carly Lee, vice chairwoman of the board of directors and chief operating officer of Bilibili.
