Minimal frills, maximum honesty. Amid all the noise and larger-than-life personas in hip-hop, recording artist Booz steps in with a question that feels personal: “What About Booz?” His latest single and accompanying video, which dropped on October 3rd under Umbrella Group Music, strips back the myth of the street grind to reveal its true cost: torn families, coded loyalties, and a deep, burning yearning for stability. It’s a diary entry laid over a hard-hitting beat, a visceral piece of storytelling that forces the listener to look past the bravado and see the man fighting to turn the turmoil of his past into a foundation for the future.
The track immediately sets a determined tone. The production, helmed by Mahlatse Morloutsi, also known as TraeThisWay, is potent yet uncluttered, giving Booz’s gravelly, impassioned delivery the space it needs to land with full force. Every word feels earned, delivered with conviction. The mix by Syce Studio’s Ryan Tayloy keeps the vocals front and center, ensuring that the narrative is never lost. The central hook, a repeated, insistent “Nigga What About Booz“, acts as both a challenge and a plea. It’s a call-out to the industry gatekeepers, a question aimed at anyone who has seen the struggle but overlooked the artist. He lays his frustrations bare, rapping, “I’m Tired Selling Bowls I Want 5k Nigga Fa Auh Show”, a candid admission of wanting to trade the perilous life of the streets for the legitimacy of the stage.
This desire for a different path is the very foundation of Booz’s musical journey. Hailing from Sanford, FL, his entry into music was sparked by his cousin, Nate Da Great. At the young age of 13, Booz was already determined to make his mark, recording his first studio track, “Little Momma,” with the guidance of his uncle, Correy Redden. It was a calling. He committed himself to perfecting his craft, building a formidable catalog of songs that spoke to the realities of his environment. His dedication paid off, leading to the viral hit “Lil N*a,” a track that cemented his name in the regional rap scene.
Booz’s rise hasn’t been without setbacks. Run-ins with the law and personal struggles could have easily knocked him off track, but instead, he turned that energy into music. Singles like “Wildin Out” and “BG” pushed his name even further, built on the raw honesty of his story. That realness connected — earning him FaceTime calls with legends like BG of the Hot Boyz and Boosie, and catching the attention of reps from Alamo and Def Jam. Along the way, he’s linked up with heavyweights like Pooh Shiesty, BIG30, and more, proving he can go bar-for-bar with some of the game’s biggest names.
Even with all the buzz around his name, What About Booz? shows an artist still hungry for his real breakthrough. The track feels less like a performance and more like a window into his life — a place where family tensions cut deep, loyalty is tested, and survival comes with constant paranoia. Booz lays it all out — it’s a story meant not just to be heard, but to be understood.
Ultimately, What About Booz? isn’t just another drop — it’s Booz planting his flag. The record doubles as a statement of intent, proof that he won’t be boxed in by circumstance or written off as another statistic. He isn’t simply asking What about Booz? — he’s putting his story on the table and showing exactly why his name deserves to be in the conversation.
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