Bosch, a leading global supplier of technology and services, announced that it will implement a new Bosch branded, automotive workshop franchise in the U.S. This workshop franchise will create a stronger link between the technical competence of Bosch in the OE sector and the enabling of workshops for future opportunities and challenges.
“As the brand of choice for automotive parts, systems, tools and solutions, Bosch is always adapting,” said Enrico Manuele, Regional President Automotive Aftermarket North America. “With the Bosch branded workshop franchise, we’re building a future-proof business model rooted in experience and supported by strategic partnerships.”
The new workshop franchise, expected to be launched by the end of 2022 will feature:
- Custom business solutions including dedicated consultants for each workshop’s specific needs
- Technical training through a Bosch cultivated Learning Management System
- Marketing resources such as Bosch branding, customer acquisition and retention programs and analytics
- Strategic partnerships to increase value, efficiency and business growth
“The current Bosch Car Service program just celebrated 100 years of successful global operations; however, we have identified a critical need to evolve for the technology-driven future.” Uli Jaschek, Director Workshop Concepts and Strategy added, “In the U.S., we have decided to transition from the Bosch Car Service concept, towards a new Bosch branded workshop franchise, by the end of 2022. We want to express our sincerest appreciation to our Bosch Car Service network for their support, loyalty and partnership.”
