David’s Bridal, Inc. has recently announced the arrival of its Spring 2024 Bridesmaid collection. This new collection is part of their “The New Luxury” strategy and showcases their commitment to offering the most beautiful dresses at affordable prices starting at $99.95. The collection features figure-flattering silhouettes and lustrous shine, making it an ideal choice for bridesmaids who seek affordable luxury.
The new styles have been modeled on over 10,000 women’s bodies, and are available in David’s proprietary fit-technology that features delicate feminine details and figure-flattering silhouettes. The collection has been designed with the latest market trends in mind, highlighting modern structure, shine, and versatility. This enables bridesmaids to wear their dress for multiple occasions, extending beyond a single use.
The collection is designed and available exclusively at David’s Bridal, and features two collections – Galina Signature and Celebrate DB Studio. The collection offers a palette of 25 stunning colors and four exclusive fabrics. Sculpting Satin’s technology provides built-in compression, four-way stretch, and breathable material, allowing the wearer to skip the shapewear and stay comfortable throughout the night. Luxe Charmeuse adds texture and drama to a dress, while Stretch Crepe is breathable and smoothing, offering exceptional stretch for optimal comfort while achieving a modern, elegant look. Power Mesh is the ideal lining for any slim-fitting dress, providing support, stretch, and coverage, all while remaining lightweight and breathable.
“We are always listening to what she’s looking for,” said Nancy Viall, President, Merchandising and Supply Chain for David’s Bridal. “We are meeting brides and bridesmaids where they are, and that means redefining fit with new fabrics while paying close attention to the latest styles, colors, and trends. The way she looks and feels in the dress is important to all bridesmaids, and we take great care in driving innovative fit-techniques to provide her the perfect fit, hence our new campaign ‘Size Doesn’t Matter. Fit Does.’ All of our styles and fabrics are chic, celebratory, and modern — just like our customers.”
David’s has collaborated with some of the biggest TikTok influencers to promote the launch of their Bridesmaid collection. The campaign has received an impressive 5.2 million views and 310,000 likes on the platform in just a few days.
Apart from the attractive starting price of $99.95, there are other value additions for bridesmaids. As part of the Diamond Bride program, bridesmaids get a 10% discount on regular-priced bridesmaid dresses and alterations hem packages starting at only $35 when their bride buys her gown at David’s. David’s research with brides has shown that extending value to bridesmaids is important to brides. With over two million members, David’s Diamond Loyalty program is the only loyalty program in the industry that offers shoppers perks and deals, allowing them to save every time they shop. This value extension is a key part of Diamond.
New bridesmaid styles are available online exclusively at davidsbridal.com and will be available in-store starting today. New styles will continue to arrive in stores through the end of March. To learn more about the collection, visit davidsbridal.com.
