David’s Bridal, Inc. has announced the unveiling of its Fall 2024 collection via an all-digital strategy on TikTok, as part of Bridal Fashion Week. In an unprecedented move, Jessica Vestal, a popular star of Love is Blind’s season six, revealed the collection on TikTok. Although fans did not have the chance to see her in a wedding dress on the show, they can now see her in a whole collection of dresses. With this innovative approach, brides can now pre-order the new styles directly from the David’s Bridal website and make their bridal dreams come true after exploring the newest styles on TikTok.
“While we traditionally host a runway show to reveal our Fall 2024 collection, we are taking a unique approach this year,” said Kelly Cook, President, Brand, Technology, and Finance at David’s Bridal. “We’ve seen tremendous engagement by our Gen Z and Millennial brides and bridesmaids on platforms like TikTok, and we knew there was no better way to show off our newest collection. Showcasing these dresses on Jessica is a fun way to connect with her fans and show off some of her favorite styles.”
“Partnering with David’s Bridal has been so much fun,” said Jessica Vestal. “I’ve loved working with their team to share this latest collection in such a unique way. I had a great time playing dress up with this shoot – especially in my favorite Oleg Cassini styles. And I’m excited to be bringing our collective audiences together through this partnership.”
The Fall 2024 collection is now available for pre-order online for the very first time. This collection offers modern styles and current trends that are suitable for every bride. From elegant train detailing to figure-flattering corsetry, there is a dress for everyone. Furthermore, each and every bride has access to the collection right from her phone.
