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David’s Bridal Unveils Fall 2024 Collection on TikTok With ‘Love is Blind’ Star

Kenisha Lewis by Kenisha Lewis
April 2, 2024
in Lifestyle
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David’s Bridal, Inc. has announced the unveiling of its Fall 2024 collection via an all-digital strategy on TikTok, as part of Bridal Fashion Week. In an unprecedented move, Jessica Vestal, a popular star of Love is Blind’s season six, revealed the collection on TikTok. Although fans did not have the chance to see her in a wedding dress on the show, they can now see her in a whole collection of dresses. With this innovative approach, brides can now pre-order the new styles directly from the David’s Bridal website and make their bridal dreams come true after exploring the newest styles on TikTok.

“While we traditionally host a runway show to reveal our Fall 2024 collection, we are taking a unique approach this year,” said Kelly Cook, President, Brand, Technology, and Finance at David’s Bridal. “We’ve seen tremendous engagement by our Gen Z and Millennial brides and bridesmaids on platforms like TikTok, and we knew there was no better way to show off our newest collection. Showcasing these dresses on Jessica is a fun way to connect with her fans and show off some of her favorite styles.”

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“Partnering with David’s Bridal has been so much fun,” said Jessica Vestal. “I’ve loved working with their team to share this latest collection in such a unique way. I had a great time playing dress up with this shoot – especially in my favorite Oleg Cassini styles. And I’m excited to be bringing our collective audiences together through this partnership.”

The Fall 2024 collection is now available for pre-order online for the very first time. This collection offers modern styles and current trends that are suitable for every bride. From elegant train detailing to figure-flattering corsetry, there is a dress for everyone. Furthermore, each and every bride has access to the collection right from her phone.

Kenisha Lewis

Kenisha Lewis

Editorial Director, HW Style

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