Salt Lake City hosted doTERRA’s 2025 Global Convention from Sept. 18-20, drawing attendance exceeding 10,000 individuals through combined in-person and virtual access. The three-day event at the Salt Palace Convention Center positioned empowerment as its organizing principle, demonstrated through educational programming, product development transparency, and philanthropic activation.
Best-selling author Mel Robbins delivered the keynote address. Robbins has sold millions of books examining behavioral psychology and personal development, work that aligns with doTERRA’s positioning around individual agency within its wellness framework.
Product Access as Empowerment Infrastructure
doTERRA unveiled four products during the Convention, released to the public on Oct. 1, 2025. RevitaZen+ Advanced Organ Detoxification Complex delivers dual-chamber capsules containing clinically studied botanicals and CPTG essential oils targeting liver, kidney, and colon function. RevitaZen Detoxification Blend provides an essential oil formulation designed for internal use, supporting organ function. Castor Oil—CPTG Certified Pure Tested Grade, USDA Organic certified, cold-pressed, hexane-free, and vegan—offers a carrier oil rich in ricinoleic acid. PastTense Stick + Sweet Gum combines the existing PastTense blend with Sweet Gum essential oil, naturally high in beta-caryophyllene, packaged for portable application.
Maquel Shaw, doTERRA’s Executive Vice President of Marketing, stated the Convention served purposes beyond product introduction. “Our Convention is about more than products, it’s about community and empowerment,” Shaw said. “We are thrilled to introduce these innovative new offerings and gather with our Wellness Advocates in Salt Lake City, where we celebrated their impact and looked ahead to the future of wellness.”
Educational Architecture Supporting Distributor Development
Convention programming included breakout education sessions, hands-on product experiences, and a free community Open House. The Lab provided attendees the opportunity to participate directly in product innovation, creating customized products to retain.
Programming structure enabled Wellness Advocates—doTERRA’s term for its distributors—to access multiple knowledge domains during the event. Sessions provided technical product knowledge alongside business development frameworks. Essential Oil Symposium programming deepened understanding of CPTG standards and application methodologies. TERRAtalks featured Wellness Advocate speakers sharing operational experiences building businesses within doTERRA’s compensation structure.
doTERRA operates through network marketing, where Wellness Advocates purchase products at wholesale prices while earning commissions on sales within their organizations. The company serves customers across 155 countries and has distributed products to an estimated 10 million customers.
Philanthropic Engagement as Empowerment Practice
More than 850 Convention participants assembled approximately 20,000 hygiene relief kits designated for crisis distribution. During Friday morning’s general session, attendees contributed funds exceeding $20,000 to Rising Star Outreach through live donation mechanisms. doTERRA matched this amount.
Rising Star Outreach has operated since 2001, providing services to families in leprosy-affected communities, including education, medical care, and community development. doTERRA Healing Hands Foundation maintains an ongoing partnership with Rising Star Outreach, supporting school construction in Bihar, India, where children from leprosy-impacted backgrounds access education and resources previously unavailable.
doTERRA Healing Hands Foundation has donated more than $55 million since its 2010 establishment. The foundation operates relief kit assembly and distribution systems, scholarship programs supporting education access in underserved communities, and infrastructure projects, including clean water systems and medical facilities.
Geographic Expansion and Market Access
doTERRA announced its 2026 Global Convention will occur Sept. 23-26, 2026, in Orlando, Florida—the first instance of the annual event occurring outside Salt Lake City. This geographic shift represents a calculated infrastructure adjustment, positioning the Convention in a destination market with expanded hospitality capacity and transportation access.
Orlando’s selection provides doTERRA operational advantages, including Convention center capacity exceeding Salt Lake City parameters, direct flight access from international markets, and hospitality infrastructure supporting extended-stay business travelers. The 2026 Convention potentially accommodates attendance growth while maintaining programming density.
doTERRA operates through its Wellness Made Simple program, described as a science-backed approach, establishing wellness foundations. The program structures product selection and usage protocols, providing Wellness Advocates frameworks for customer education and relationship development. This systematized approach enables distributors without technical backgrounds to communicate essential oil applications while maintaining consistency with doTERRA’s quality standards.
Essential oil sourcing occurs through doTERRA’s Co-Impact Sourcing model across 45 countries. The company sources more than 140 essential oils through direct relationships with producers, eliminating multiple intermediaries typically present in essential oil supply chains. CPTG certification requires each batch to undergo rigorous testing, including gas chromatography and mass spectrometry analysis, verifying the absence of contaminants and confirming chemical composition matches expected profiles.
Annual Conventions function as knowledge transfer mechanisms within direct selling organizations. doTERRA’s 2025 event structure demonstrated how the company positions education access, product development transparency, and philanthropic participation as interconnected elements supporting distributor operations. Wellness Advocates departed with technical product knowledge, business development frameworks, and documented participation in charitable initiatives supporting their local market positioning.
The essential oils market continues experiencing growth as consumers increase spending on wellness products, emphasizing natural ingredients. doTERRA maintains its position as the largest essential oil company globally, operating through its network of Wellness Advocates who function simultaneously as customers, product users, and business operators within the company’s compensation structure.
