In the rapidly changing world of marketing, where automation and artificial intelligence dominate the conversation, one expert is bringing back the human element, which is grounded in science, psychology, and strategy. Eva Romanova, the founder and CEO of Resultreach Consulting Corp., is introducing a proven European methodology to the U.S. This methodology merges neuroscience, behavioral psychology, and organizational expertise to help businesses grow smarter and more authentically.
From HR Strategy to Marketing Science
Before entering the marketing world, Romanova spent over a decade in international human resources (HR) and organizational consulting, working with technology (tech) and software as a service (SaaS) companies. She rose to the position of senior HR business partner and led large-scale initiatives focused on performance systems, employee engagement, and business growth strategy.
Her academic background reflects a balance of logic and emotion. An M.S. in mathematics provided her with analytical precision, and an M.S. in psychology gave her the ability to interpret human behavior through data. She also earned the SPHR certification from HRCI, confirming her global expertise in strategic HR and organizational leadership.
“HR taught me how businesses truly grow from the inside out,” Romanova explains. “I worked on retention, motivation, and building systems that make people stay. In marketing, I simply turned that process around — now I help companies attract clients by applying the same behavioral logic.”
A Proven European Model
In 2022, Romanova began her transition into marketing in Munich, Germany. There, she started developing a unique framework combining DISC behavioral typology and neuroscience. Her insight was simple yet powerful: people make buying decisions based on emotion first and reason second.
“Neuroscience helps us understand how attention, emotion, and memory form,” she says. “DISC helps us understand how different personality types respond to trust, logic, and value. Together, they create a universal framework for communication.”
Over the next two years, this approach was tested across multiple European industries, including coaching, education, creative services, and business services. It consistently reduced cost-per-lead by 17–23% and increased overall conversion rates.
Romanova launched Resultreach Consulting in the U.S.
In February 2025, Romanova officially established Resultreach Consulting Corp. in New York City, bringing her science-based European methodology to the American business market. The agency focuses on full-cycle digital marketing and HR brand architecture, both of which are built on the foundation of emotional intelligence and behavioral science.
“American businesses are incredibly dynamic,” Romanova says. “But they’re also facing rising ad costs and decreasing attention spans. Our job is to make marketing work smarter, not louder, by understanding how people think and decide.”
Resultreach’s methodology aligns marketing systems with the natural cognitive flow of the human brain — guiding customers through trust, relevance, and emotional resonance rather than overwhelming them with information. The result is marketing that feels natural, not forced.
Why It Works
Resultreach’s human-centered model challenges traditional marketing by replacing volume with precision. Rather than mass-targeted campaigns, Resultreach delivers adaptive systems that communicate differently with each behavioral type: analytical (C), empathetic (S), energetic (I), or results-driven (D).
This approach enables brands to build trust more quickly, reduce cognitive fatigue, and establish genuine emotional connections with their audience. Businesses that have adopted the model report lower acquisition costs and higher retention because customers stay loyal to brands that “feel right.”
The Future: Emotion Meets Culture
Romanova believes that the future of marketing lies at the intersection of emotion, culture, and ethics. As she expands Resultreach Consulting’s presence in the U.S., she incorporates Geert Hofstede’s cultural dimensions into her framework to help brands tailor their messages to different markets.
“While the brain works the same everywhere, culture defines how emotion is expressed,” she explains. “If you adapt the tone, rhythm, and values of your message to the cultural context, you can connect with any audience without losing authenticity.”
Her next goal is to build partnerships with U.S. companies that are ready to explore a deeper, data-backed understanding of customer behavior and continue refining the science of humanized marketing.
A New Standard for Marketing Intelligence
Romanova has created a framework that helps companies align external messaging with internal culture by merging data, psychology, and cognitive science. This ensures that what brands promise is what customers experience.
For her, the equation is simple:
“When your marketing aligns with how people actually think, growth becomes inevitable.”
With her background in HR and business, strong academic credentials, and passion for understanding human behavior, Romanova is ushering in a new era of marketing where empathy meets analytics and science meets storytelling.
Her mission is clear: to help companies grow faster and smarter through strategies that speak the language of emotion and are backed by data.
