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From Pixels to Plains: My Path From Design to Wildlife Photography

By Johan Siggesson

D’Arcy Sardone by D’Arcy Sardone
June 26, 2025
in Arts
A A
From Pixels to Plains: My Path From Design to Wildlife Photography

© Johan Siggesson

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I’m Johan Siggesson, a fine art wildlife photographer.

For many years, my life revolved around digital design. I created websites, logos, and visual content of all kinds. As a web and graphic designer, I enjoyed the creative process and the satisfaction of turning ideas into something real. But even with a successful design career, I always felt that something was missing. Quietly, in the background, a dream was growing—the dream of stepping away from screens and capturing nature’s beauty through a camera.

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Rediscovering a Childhood Passion

I can still remember it clearly. I was sitting on the floor at my grandmother’s house, flipping through a book filled with wildlife photography. The images of wild animals and vast landscapes stirred something deep in me. Each photo showed a world I hadn’t yet seen but deeply wanted to explore. That moment sparked a lifelong love for the natural world. Even as I built a career in digital design, the idea of swapping the desk for the wilderness never disappeared. It simply waited for the right time to return.

A Defining Moment

Leaving behind a secure career was not an easy decision. For years I avoided the idea of becoming a wildlife photographer. It felt risky. Design work gave me stability, a steady income, and a predictable routine. Photography felt like the opposite—uncertain, unfamiliar, and full of what-ifs. That fear held me back.

Then I took a trip that changed everything. I travelled to Kenya’s Masai Mara National Reserve. Photography had always been a hobby, but this experience was unlike anything before. I woke before sunrise to catch the first light, waited for hours to see a lion in its natural habitat, and felt completely connected to the wild world around me. It was no longer just about taking pictures. It became something deeper. Something I couldn’t ignore.

When I got home, I knew I had to make a decision. It was time to follow my heart.

Making the Shift

Leaving my job as a designer was one of the hardest choices I’ve ever made. I was stepping away from a comfortable life, but I couldn’t ignore the pull of wildlife photography. I took a leap of faith, trusting that the creative skills I had built over the years would help me find my way.

The journey was anything but easy. Wildlife photography requires patience, flexibility, and an understanding of animal behaviour. Nature doesn’t follow plans, and neither do wild animals. But the rewards are powerful. Every outing is an adventure. Each photo brings a sense of meaning and joy that I never found in my previous work.

Connecting the Dots

Many of the skills I developed in web and graphic design turned out to be surprisingly useful in photography. My ability to compose a scene, notice small details, and tell visual stories all came with me into this new path. The way I see and capture the world is shaped by my years as a designer.

Living the Dream

Today, I’m proud to call myself a fine art wildlife photographer. I create unique black and white animal prints for people’s homes, capturing the wild in powerful, timeless images. I also guide on photographic Safaris, where I guide small groups on unforgettable journeys through some of the most stunning landscapes on Earth.

From elephants in Amboseli to lions in the Serengeti, I’ve found the place where I belong. The road hasn’t always been smooth, but the joy of witnessing and capturing moments in nature makes every challenge worth it.

Parting Thoughts

If you feel stuck in your current path or hesitant to follow a dream that has always been with you, here is my advice: take the leap. You may not know exactly where it will lead, but if it comes from passion, it will take you where you are meant to be.

By Johan Siggesson

To see more from Johan Siggesson please visit his website with all his prints: www.johansiggesson.com.

D’Arcy Sardone

D’Arcy Sardone

Culture Editor

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