Times have changed. Now there are more authors than ever, and while it is exciting to have so many different literary voices available to read, it can be hard for book authors to promote their books individually, giving each of them the attention they deserve.
After all, books need to be sold, and there always seem to be newer, flashier authors coming up the ranks. In a rapidly changing and increasingly competitive market—where many bookstores have closed—people are buying online and frequently opting to search for better books on the Internet.
So what does this mean? Authors have to keep finding the best PR firm to promote their new books and be in the right position to reach the wide readership they may well deserve.
Promoting your book using the power of PR
What a good PR firm brings to the table is access—a network of contacts they can reach out to in hopes of getting coverage for you and your book.
A PR firm’s job is to create awareness for your book, whether through book reviews, articles, feature stories, mentions, or radio and television interviews. They work as a liaison between the author and the media, with the goal of generating coverage of you and your book.
Some veteran PR agencies know the secrets of successfully promoting a book. They understand the importance of timing and know what it takes to get a book noticed.
PR brings authors what they most need: social proof. You need to make sure that you are everywhere, should reporters decide to come looking for you. Your frequent press releases and postings on media outlets are sure ways to get it. And PR firms help you do that.
Is Baden Bower the best PR firm for book authors?
If you are uncomfortable with trying to promote your book, consider hiring a PR agency to do the promotion for you. Some authors are terrific promoters but freeze at the thought of trying to self-promote. Any author who feels uneasy about trying to do his or her own promotion should consider hiring someone to handle the PR.
There are good PR agencies in the market, and Baden Bower is the leading player in this field across different industries. Since their establishment, they have worked on hundreds of PR campaigns for clients ranging from independent authors to big publishing companies.
Baden Bower serves both established and new authors with affordable and quality publicity. Because they know that no two books are alike, their PR campaigns are bespoke to each author.
Baden Bower offers clients publicity packages designed to get authors more coverage through their network of news and media outlets. They will assign you an account manager who will ensure that your book is strategically released throughout various global media channels.
