LakePoint Sports is celebrating its partnership with Johnsonville Sausage, the top national sausage brand. This collaboration promotes sportsmanship and positivity as part of Johnsonville’s national “Keep It Juicy” campaign. The campaign aims to counter the negativity on social media by amplifying stories of kindness and inspiring acts. It runs from National Positive Media Day on June 22 through World Kindness Day on November 13 and encourages social media users to spread positivity online.
LakePoint Sports is actively contributing to the movement by capturing and publishing user-generated content showcasing acts of sportsmanship and positive stories related to sports. These moments are shared under the #KeepTheInternetJuicy hashtag across social media platforms, allowing campus guests and fans to engage directly with the campaign. Submissions can be made at johnsonville.lakepointsports.com.
In addition to collaborating on the national “Keep It Juicy” campaign, Johnsonville also has naming rights for two sold-out Champions Weekends at LakePoint Sports. These weekends showcase elite athletic talent and offer custom partnership activations and fan engagement initiatives. Johnsonville receives exclusive venue and staff branding, promotional activations, national social and digital exposure, and in-game broadcast exposure during the Champions Weekends. These events create an unparalleled energy, enhancing the guest experience and setting a new standard for sports entertainment and community involvement.
“We’re thrilled to partner with LakePoint Sports for a second year,” said Jamie Schmelzer, Senior Director of Marketing, Johnsonville Sauage. “The combination of their audience and commitment to encouraging and rewarding sportsmanship makes LakePoint Sports an ideal place to bring ‘Keep it Juicy’ to life. We love showcasing their positive content from the world of competitive youth sports online.”
LakePoint Sports, with its sprawling 1,300-acre campus, continues to set the standard for travel and youth sports. The Johnsonville LakePoint Sports partnership, Johnsonville’s campaign, and the Johnsonville Elite Weekends are a testament to a fully integrated partnership. “The magic which takes place on the field or court, combined with powerful brand messaging, engagement, and its amplification across digital platforms, creates memories that will last a lifetime,” stated Michael Shea, LakePoint Sports, Partnerships and Marketing. “Johnsonville has embarked on doing something few brands are bold enough to do – change the national conversation through an authentic brand campaign placing positivity at the center of everyone’s lives,” added Shea.
