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Mark De Belleroy – From Friendship to French Luxury

Nicole Choquette by Nicole Choquette
April 25, 2025
in Lifestyle
A A
Mark De Belleroy

© Mark De Belleroy

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Mark Abdelli, Nathan Roy, and Étienne Aujean: three names, three distinct paths, and three personalities already well known in the French media landscape. Their partnership marks a strategic turning point for Mark De Belleroy, the first French maison exclusively dedicated to luxury caps. With growing recognition, artistic vision, and global ambition, a bold new chapter begins for this exceptional house.

A FRIENDSHIP AT THE CORE

This is first and foremost a story of trust, mutual respect, and authentic connection. What began as a genuine friendship between Mark, Nathan, and Étienne naturally evolved into a powerful collaboration — driven by a shared belief: to turn the cap into a timeless, elegant, and distinctive luxury icon.

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“Our strength lies in the fact that this journey was built on real friendship. We move forward with heart, and that’s what gives meaning to everything we create.” — Nathan Roy

FAMILIAR FACES TO THE PUBLIC

The three founders are no strangers to the spotlight. Each of them enjoys significant visibility in France, with TV appearances, interviews in leading magazines, and numerous press features to their name. Comfortable in front of the camera and adept at storytelling, they know how to build a narrative and bring a brand to life.

“We understand the power of image. And we know how to give a brand a voice that’s both sincere and powerful.” — Mark Abdelli

Their ease with public speaking makes them natural ambassadors for Mark De Belleroy, perfectly equipped to convey the brand’s essence with authenticity and confidence.

A VISION OF FRENCH EXCELLENCE

Mark De Belleroy stands out through its artisanal precision: embroidered caps, satin-lined interiors, genderless design, and limited, responsible production. Each piece is conceived as a work of art. With evocative names such as L’Ange Ébène and L’Intemporelle Jean, the brand embodies a bold, lasting, and emotionally resonant form of luxury.

THE INTERNATIONAL TAKEOFF

The arrival of Étienne Aujean marks a pivotal step forward: global development. With a strong strategic background and international perspective, Étienne is spearheading the brand’s expansion into key markets — from Paris to Shanghai, New York, and Dubai.

“Our mission is clear: to carry the elegance of French design across borders while remaining true to our essence. We’re not just selling caps — we’re telling a story.” — Étienne Aujean

This growth will be supported by a selective distribution network and a founder-led communication strategy, designed to resonate deeply with high-end audiences worldwide.

A MAISON WITH A MISSION

Mark, Nathan, and Étienne aren’t just building a brand — they’re building a legacy. A maison that is human, timeless, inclusive, and deeply rooted in culture. In their hands, the cap — once seen as a streetwear staple — becomes a symbol of character, elegance, and modern luxury.

Official Store : www.markdebelleroy.com

Mark De Belleroy
© Mark De Belleroy

Mark De Belleroy

Mark De Belleroy
© Mark De Belleroy
Nicole Choquette

Nicole Choquette

Assistant Managing Editor

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