Saturday, October 18, 2025
Distribution: (800) 510 0384
Washington DC
New York
Toronto
Press ID  
  • Login
The Hudson Weekly
  • Financial
  • Blockchain
  • Technology
  • Entertainment
  • Lifestyle
  • Arts
  • Health
  • Sports
  • Cybersecurity
No Result
View All Result
  • Financial
  • Blockchain
  • Technology
  • Entertainment
  • Lifestyle
  • Arts
  • Health
  • Sports
  • Cybersecurity
No Result
View All Result
The Hudson Weekly
No Result
View All Result

Meet the Construction Influencer Who Is Helping Contractors Enter the Digital Age

Craig Richer by Craig Richer
February 8, 2022
in Financial
A A
Share on FacebookShare on Twitter

Influencers are a social media powerhouse that have significantly increased their reach over the last four to five years. Influencer marketing has had proven results that have led more and more industries to try it out, which is why micro-influencers are popping up in nearly every category—even libraries have gone viral on TikTok.

There are still some industries, like construction, that have been slower to adopt these digital tools, but this contractor-turned-influencer is trying to change that.

HudsonNewsroom

Are You Under 40 and Want to Invest? Here’s Where to Begin

ReceiptsApps Launches Free Online Tool for Instant Business Receipts

Generational Wealth Planning: Balfour Capital Group’s Global Perspective

The Potential for Construction Influencing

Brian Hess, President and CEO of The Pavement Group, saw the potential in social media as soon as he founded his company in 2018. “I could see that people were connecting online and we started using social media as soon as we opened our doors.”

Hess started an online presence for his company as well as for himself, but it’s the latter that’s been the most valuable. Hess has over 19,000 Instagram followers, a growing YouTube channel and hosts The Perspective Podcast where he shares insights from industry experts and entrepreneurs on how to achieve success.

“I like to think of myself as a new school type of CEO who does things the new school way,” says Hess, who has also incorporated technology into the heart of his business.

“We use collaborative software tools that allow our customers to be involved in every step of the process.” Throughout the pandemic, clients of The Pavement Group have been able to keep up to date on their projects from home.

The combination of social media presence and digital tools has allowed the company to expand across the US. Shortly after launching in Pittsburgh, the Pavement Group expanded to Boston and then Minneapolis before business exploded. “We’ve seen exponential growth that I know will continue as long as we continue to innovate in our industry,” says Hess.

Not only does Hess continue to seek out innovation for his own company, but he’s hoping to change the industry, too. He founded Top Contractor School where he provides courses and coaching to help contractors learn how to leverage digital tools so that they, too, can be successful.

Authenticity at the Core

Part of his success has been this human approach to business. Hess is a relatable and authentic presence online and puts his customers at the center of his business.

In an industry that can often be transactional, Brian has made personalized customer service a core tenet of his brand. “My goal with these technologies is to provide a tailor-made customer experience and a hallmark approach centered on personal attention.” He’s even started a mentor program within his company to allow more experienced contractors to share their knowledge with people their junior.

It’s the people that really motivate Hess. “I’ll never forget the feeling I got when two of our personnel were able to buy their first home. We built this business from scratch and in a few years, it was helping other people live the American Dream.”

His definition of happiness is knowing you’ve made a difference in someone’s life. It’s something he’s been able to do in business and online, but his biggest impact is at home.

When asked, he’ll always say his favorite job is being a husband and father.

For more information or to connect with Hess, visit realbrianhess.com.

Craig Richer

Craig Richer

Newsroom Editor

More from HW Newsdesk

Are You Under 40 and Want to Invest? Here’s Where to Begin
Financial

Are You Under 40 and Want to Invest? Here’s Where to Begin

October 16, 2025
ReceiptsApps Launches Free Online Tool for Instant Business Receipts
Financial

ReceiptsApps Launches Free Online Tool for Instant Business Receipts

October 15, 2025
Generational Wealth Planning: Balfour Capital Group’s Global Perspective
Financial

Generational Wealth Planning: Balfour Capital Group’s Global Perspective

October 10, 2025

HW Newsroom

Feathered Fire Is Turning Heads With Her Latest Release, ‘Forgive The Fabulous’
Entertainment

Feathered Fire Is Turning Heads With Her Latest Release, ‘Forgive The Fabulous’

by D’Arcy Sardone
October 15, 2025

Feathered Fire is an artist who knows how to stop a room, and her latest single, “Forgive The Fabulous,” proves...

Parfymonline.se

Parfymonline.se Modernizes Its Platform With Speed, Design, and Sustainability in Mind

October 15, 2025
What the Numbers Say About PPE Compliance Worldwide

What the Numbers Say About PPE Compliance Worldwide

October 13, 2025
Generational Wealth Planning: Balfour Capital Group’s Global Perspective

Generational Wealth Planning: Balfour Capital Group’s Global Perspective

October 10, 2025
Booz Demands His Due - A Gritty Look Inside ‘What About Booz?’

Booz Demands His Due – A Gritty Look Inside ‘What About Booz?’

October 10, 2025
The Architect of AI's New Language: A Conversation With Boris Kriuk

The Architect of AI’s New Language: A Conversation With Boris Kriuk

October 10, 2025
Common Problems in Flender Gearboxes and How to Diagnose Them

Common Problems in Flender Gearboxes and How to Diagnose Them

October 9, 2025
The 5G Shift: How Next-Gen Connectivity Is Redefining Live Casino Gaming

The 5G Shift: How Next-Gen Connectivity Is Redefining Live Casino Gaming

October 9, 2025
IP Protection for MVPs and Early-Stage Products

IP Protection for MVPs and Early-Stage Products

October 8, 2025
Hezi Badnany: A Global Healer Bringing Ancient Energy Medicine to Modern New York

Hezi Badnany: A Global Healer Bringing Ancient Energy Medicine to Modern New York

October 8, 2025
The Future of Lashes: How Tatiana Kisliuk Is Leading the Lift Movement

The Future of Lashes: How Tatiana Kisliuk Is Leading the Lift Movement

October 8, 2025
How to Sell a Business Without Regrets: Avoid These Common Mistakes

Why Website Design and SEO Must Work Together

October 7, 2025
No Result
View All Result

Headlines

Balancing Growth and Well-Being: How Executives Use Virtual Executive Assistants

ReceiptsApps Launches Free Online Tool for Instant Business Receipts

Tegeta Green Planet Pushes Georgia’s Circular Future Forward at RAR2025 Lisbon

Feathered Fire Is Turning Heads With Her Latest Release, ‘Forgive The Fabulous’

Parfymonline.se Modernizes Its Platform With Speed, Design, and Sustainability in Mind

What the Numbers Say About PPE Compliance Worldwide

Trending

Are You Under 40 and Want to Invest? Here’s Where to Begin
Financial

Are You Under 40 and Want to Invest? Here’s Where to Begin

by Craig Richer
October 16, 2025

You are still young (below 40) and in the realm of finances, your future is the same...

How to Choose the Right Remote Access Software for Your Needs

How to Choose the Right Remote Access Software for Your Needs

October 16, 2025
Balancing Growth and Well-Being: How Executives Use Virtual Executive Assistants

Balancing Growth and Well-Being: How Executives Use Virtual Executive Assistants

October 16, 2025
ReceiptsApps Launches Free Online Tool for Instant Business Receipts

ReceiptsApps Launches Free Online Tool for Instant Business Receipts

October 15, 2025
Tegeta Green Planet Pushes Georgia’s Circular Future Forward at RAR2025 Lisbon

Tegeta Green Planet Pushes Georgia’s Circular Future Forward at RAR2025 Lisbon

October 15, 2025
  • Booz Demands His Due – A Gritty Look Inside ‘What About Booz?’

https://hudsonweekly.com/booz-demands-his-due-a-gritty-look-inside-what-about-booz/

#nyc #losangeles #chicago #houston #phoenix #philadelphia #sandiego #dallas #sanfrancisco #seattle #denver #washingtondc #boston #detroit #vancouver #toronto #publicrelations #marketingagency #earnedmedia #editorial #marketing #guestpost #guestposting #sponsored #sponsoredpost #music #newmusic
  • The Architect of AI’s New Language: A Conversation With Boris Kriuk

https://hudsonweekly.com/the-architect-of-ais-new-language-a-conversation-with-boris-kriuk/

#nyc #losangeles #chicago #houston #phoenix #philadelphia #sandiego #dallas #sanfrancisco #seattle #denver #washingtondc #boston #detroit #vancouver #toronto #publicrelations #marketingagency #earnedmedia #editorial #marketing #guestpost #guestposting #sponsored #sponsoredpost #ai #tech
  • Overflow Expands Tap-to-Give Feature With More Flexible NFC Engagement for Churches

https://marketsherald.com/overflow-expands-tap-to-give-feature-with-more-flexible-nfc-engagement-for-churches/

#nyc #losangeles #chicago #houston #phoenix #philadelphia #sandiego #dallas #sanfrancisco #seattle #denver #washingtondc #boston #detroit #vancouver #toronto #publicrelations #marketingagency #earnedmedia #editorial #marketing #guestpost #guestposting #sponsored #sponsoredpost #church #donation
  • Sensi.AI Secures $45 Million Series C Funding to Drive Care Innovation for Seniors

https://lincolncitizen.com/sensi-ai-secures-45-million-series-c-funding-to-drive-care-innovation-for-seniors/

#nyc #losangeles #chicago #houston #phoenix #philadelphia #sandiego #dallas #sanfrancisco #seattle #denver #washingtondc #boston #detroit #vancouver #toronto #publicrelations #marketingagency #earnedmedia #editorial #marketing #guestpost #guestposting #sponsored #sponsoredpost
  • AMC Health Appoints Alan Petrazzi as Executive VP of Government Division to Drive Telehealth Innovations

https://lincolncitizen.com/amc-health-appoints-alan-petrazzi-as-executive-vp-of-government-division-to-drive-telehealth-innovations/

#nyc #losangeles #chicago #houston #phoenix #philadelphia #sandiego #dallas #sanfrancisco #seattle #denver #washingtondc #boston #detroit #vancouver #toronto #publicrelations #marketingagency #earnedmedia #editorial #marketing #guestpost #guestposting #sponsored #sponsoredpost #telehealth #health
  • CareChoice Wins Outstanding Growth Award for Excellence in Home Care Services

https://belmontstar.com/carechoice-wins-outstanding-growth-award-for-excellence-in-home-care-services/

#nyc #losangeles #chicago #houston #phoenix #philadelphia #sandiego #dallas #sanfrancisco #seattle #denver #washingtondc #boston #detroit #vancouver #toronto #publicrelations #marketingagency #earnedmedia #editorial #marketing #guestpost #guestposting #sponsored #sponsoredpost
  • BP Defence Launches Bullet-Resistant Backpacks for Enhanced Student Safety

https://belmontstar.com/bp-defence-launches-bullet-resistant-backpacks-for-enhanced-student-safety/

#nyc #losangeles #chicago #houston #phoenix #philadelphia #sandiego #dallas #sanfrancisco #seattle #denver #washingtondc #boston #detroit #vancouver #toronto #publicrelations #marketingagency #earnedmedia #editorial #marketing #guestpost #guestposting #sponsored #sponsoredpost #backback #bulletproof
  • NexCore Group Breaks Ground on Two Innovative Senior Living Communities in Denver and North Bethesda

https://fairmontpost.com/nexcore-group-breaks-ground-on-two-innovative-senior-living-communities-in-denver-and-north-bethesda/

#nyc #losangeles #chicago #houston #phoenix #philadelphia #sandiego #dallas #sanfrancisco #seattle #denver #washingtondc #boston #detroit #vancouver #toronto #publicrelations #marketingagency #earnedmedia #editorial #marketing #guestpost #guestposting #sponsored #sponsoredpost

© 2025 The Hudson Weekly. Published by The Ritz Herald. Editions: Markets Herald • Lincoln Citizen • Madison Graph • Belmont Star • Fairmont Post

Address: 1177 6th Avenue, 5th Floor, New York, NY 10036. Removals: pr@hudsonweekly.com. Phone: (718) 313-5252. M-F: 9AM-5PM. Privacy Policy

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In

Add New Playlist

No Result
View All Result
  • Financial
  • Blockchain
  • Technology
  • Entertainment
  • Lifestyle
  • Arts
  • Health
  • Sports
  • Cybersecurity

© 2025. The Hudson Weekly