Musicians from every genre, old and new, appear to be hopping on the cryptocurrency and NFT bandwagon. From Snoop Dogg selling an NFT collection, “A Journey with the Dogg.” to Lindsay Lohan selling her latest single as an NFT, every artist seems to be putting their spin on these digital collectibles.
This idea of NFTs for fans goes back to the origin of merch: a rare limited edition product that you can purchase only at that particular show but takes it one step further. With live shows previously on a pause and virtual reality finally having its spotlight, this new digital realm allows us to collect pieces of art and music while still having the satisfaction of owning a one-off treasure.
But nothing surprised the industry more than independent Indian artist Akash Ahuja’s NFT. This collaboration between Album Trading Cards (ATC), the illustrator MotherTao, and Ahuja ultimately created a bidding frenzy for the whimsical trading card, with the current bid over $100,000! The one lucky buyer also receives the physical trading card.
But this development should come as no surprise to Akash’s fans who have been following his journey from being featured on a Times Square Billboard to selling out an India tour; this NFT solidifies his rise to stardom.
