Today, the Business Intelligence Group named Noitom‘s Anisign “Product of the Year” in the 2022 Sales and Marketing Technology Awards. Known as “The Sammys,” the awards honor organizations and products helping to solve the challenges organizations have connecting and collaborating with prospects and customers.
A turn-key, real-time digital display solution with the ability to bring any 2D or 3D character to life, Anisign is a cutting-edge form of interactive entertainment and a cost-effective alternative to costumed characters. Two-way cameras and microphones are built into the system, allowing digital avatars and guests to converse and interact as if they were standing face-to-face. For use at theme parks, museums, public events, and in-store promotional activations, the technology benefits venues and retailers by presenting the character’s actual IP to engage with customers and offer recommendations to buyers.
“Anisign was born from our love of animation,” explained Roch Nakajima, Noitom’s President, “We are all kids at heart and seeing an animated character come to life and interact with you is magical. Parents, just as much as kids, are mesmerized by this illusion and quickly forget that they are having a conversation with a TV cartoon character.”
Anisign is a turnkey solution for anyone looking to bring new levels of interactivity to their customers and make their activations stand out. Noitom Studios customizes each character for clients to create memorable and immersive environments aligned with the brand’s IP while maintaining a turn-key operation philosophy, ensuring rapid deployments. Each 2D and 3D character, whether human, animal or imagined, is individually sketched, modeled and rigged for full body and facial capture, creating personalizing elements and realistic movements.
“We are proud to reward and recognize Noitom for their innovation and dedication to helping both the organization using their technology and the ultimate consumer,” said Maria Jimenez, Chief Nominations Officer, Business Intelligence Group. “It was clear to our judges that their efforts will improve how we all connect with the brands we love for years to come.”
