Opti Digital, a leading advertising technology company focused on helping digital publishers optimise revenue, has announced a major step in its expansion into the United States with the appointment of Robin Skrzypek as Senior Director, Publisher Development. This strategic hire is designed to accelerate Opti Digital’s footprint across the North American digital publishing market and expand adoption of its unified monetisation platform.
With more than 20 years of experience in programmatic advertising and building high-impact publisher partnerships, Skrzypek brings deep expertise in revenue optimisation, commercial strategy and operational growth within the complex US ad tech ecosystem. In his new role, he will lead Opti Digital’s publisher development efforts, strengthen relationships with mid-to-large publishers, and champion the adoption of the company’s monetisation suite across both programmatic and direct sales channels.
North America Becomes a Priority Market
Opti Digital’s expansion into the US represents a strategic milestone for the company. According to Magali Quentel-Reme, CEO of Opti Digital, the United States offers a significant opportunity for growth in digital publisher demand and revenue innovation. Quentel-Reme emphasised that Skrzypek’s leadership and deep familiarity with the US publisher landscape will be instrumental in accelerating the company’s expansion and reinforcing its long-term commitment to the market.
Skrzypek, commenting on his new role, highlighted his excitement about joining Opti Digital at a pivotal moment in its international development. He said that the company’s unified platform and focus on simplifying monetisation complexity align with the needs of US publishers navigating a fragmented advertising landscape and seeking sustainable revenue solutions.
What This Means for Digital Publishers
Under Skrzypek’s direction, Opti Digital will work closely with publishers to expand strategic partnerships and diversify revenue. The move underscores Opti Digital’s broader strategy of investing in its international presence while deepening engagement with key players in the US digital publishing ecosystem.
The company’s monetisation suite, which integrates advanced analytics and proprietary demand channels, already serves more than 10,000 websites and apps worldwide, including major media brands such as Euronews, Gizmodo, LADbible, Valnet, and Orange. Through enhanced leadership and expanded US operations, Opti Digital aims to drive greater adoption of its solutions and deliver long-term value to publishers seeking stable, efficient monetisation strategies.
Future Outlook
This executive appointment comes amid a broader expansion strategy that sees Opti Digital cementing its global growth while reinforcing its position in critical markets, including North America. By focusing on strong leadership and robust publisher partnerships, the company continues to adapt to evolving industry demands and capitalise on opportunities for sustainable revenue growth across the digital publishing landscape.
