It’s no secret that the USA is one of the most attractive regions to launch Gambling, the market is estimated at $23 billion in 2024!
Gambler in the USA: all the details from A to Z
According to Gambling Industry News, at least 85% of the entire U.S. population has tried gambling in one form or another at least once in their lives. This fact suggests that the potential audience of online casinos in the region is quite diverse, but we will focus on the profile of the most active casino players.
Statistics on player activity in the USA:
- The average income per casino player in the United States reaches $350 in 2024;
- By 2029, the number of online casino players in the region will reach 97.7 million;
- In 2024, the prevalence of casinos in the US market will be 19.2%.
Portrait of a casino player in America
Who plays at casinos in the USA? Which games are most popular with users? What is they like, a portrait of online casino players on Joe Fortune and other platforms? Let’s find out!
Demographic data
Due to the diversity of each state, it is difficult to draw a single picture, although there are several similarities that we noticed when analyzing California, Washington and Nevada.
Gambling is played mainly by young people, whose average age ranges from 18 to 24 years, while the number of men and women is almost the same – about 52% of men and 48% of women. The older generation is also interested in gambling platforms, pay attention to the group of 55 years and older.
There are a lot of people gambling in the USA, although there are states where players are more active. These are New Jersey, Pennsylvania, Connecticut, Delaware, West Virginia and Michigan. The largest of them is New Jersey, and West Virginia has seen the fastest growth in interest in the industry over the past couple of years.
Device statistics
As for the choice of devices, the use of computers and mobile devices is almost the same, although in recent years people in the United States have increasingly started playing casinos from mobile devices. Speaking of operating systems, Android is most often used in most states, and popular telecom operators are T-Mobile, Verizon and AT&T.
The most popular games and payment methods
There are several of the most popular online casino games that are most often played by residents of the United States.
The most popular games in the USA:
- Slots
- Blackjack
- Poker
- Roulette
- Dice
As for payment methods, everything is pretty standard here: payment cards such as Visa and MasterCard are really popular, along with PayPal and Neteller, Skrill and Venmo e-wallets. Less popular methods are bank transfers and electronic checks, as for prepaid cards, Americans usually choose Paysafecard, and Apple and Google Pay are also accepted by some casinos.
Creative ideas for launching Gambling in the USA
Now that you know the basic information about the portrait of the target audience for Gambling, let’s look at several approaches to casino advertising in the USA.
We have studied the most converting creatives using push traffic, because this type of advertising is best suited for promoting gambling due to the lack of restrictions in creatives and bans, as well as voluntary user subscriptions and affordability.
Specify the exact numbers. The audience in the United States is heterogeneous, some users play for entertainment, while others hope to earn a lot. It is best to indicate the real bonuses that your casino provides on the creative. Just make sure that the bonus is relevant!
Lure them with bonuses. Compared to Tier 3 regions, the average income of U.S. citizens is quite high, so if they are attracted to free spins and other “free entry into the game” methods, they will still spend a decent amount of money on gambling, so you can test this approach without any worries.
Attract with a smart “winning” scheme. This may be an expert article about hacking casino sites or bookmakers, or some specific strategy for cheating casinos. Users like to believe that there are easy ways to win, and they are really willing to read about them. It gives you a sense of control and makes you feel like the smartest and most unique among others.
Use combined approaches. Knowing the characteristics of your target audience, you can combine several approaches in one creative. For example, use photos of girls in underwear for a male audience in combination with the bonuses indicated in the text.
Conclusions
Be sure to use this information to target US users in your campaigns in 2024 and make more profit.
