Princess Cruises, the world’s most iconic cruise brand, has been announced as the exclusive cruise line partner for the renowned Academy of Country Music® (ACM®). The collaboration kicked off on May 16 at the 59th ACM Awards Show hosted by Reba McEntire. Princess celebrated Country Music’s Party of the Year at the ACM Awards red carpet by conducting interviews with artists and nominees live from the Princess Stage.
As part of this groundbreaking partnership, Princess Cruises will be the presenting sponsor for the newly introduced “ACM Live from the Red Barrel Lounge” series, which will take place at the Academy’s Headquarters in Nashville this summer. This series will feature exclusive performances introducing viewers to new and emerging country artists. Additionally, the collaboration will include special performances by talented artists from the Red Barrel Lounge, who will be welcomed onboard select future Princess voyages.
“Princess is incredibly proud to partner with the ACM and to showcase the next big country stars,” said John Padgett, President of Princess Cruises. “Country music has a special place in the hearts of many of our guests, and this partnership allows us to bring unparalleled experiences onboard to combine that love for cruising and country music in a unique and memorable way.”
In August, Princess will be on site to support the ACM Honors, celebrating special award honorees, off-camera category winners, and the ACM Industry and Studio Recording Awards.
The ACM, founded in Los Angeles in 1964, is the longest-running Country Music awards show. In 2022, the ACM made history as the first major award ceremony to exclusively livestream on Amazon Prime. The organization has grown from a regional Southern California trade group to a national powerhouse that aims to improve lives by connecting fans, artists, and the industry. Today, the ACM is dedicated to promoting new artists, artists on the rise, and established superstars, as well as supporting charitable causes nationwide through ACM Lifting Lives®.
Since the first cruise from Los Angeles to the Mexican Riviera in 1965, Princess Cruises has become the most iconic cruise brand globally. The company now operates 16 luxurious and innovative cruise ships that sail to 330 destinations worldwide. All 16 ships in the Princess fleet offer well-appointed staterooms, world-class dining, grand performances, award-winning casinos and entertainment, luxurious spas, imaginative experiences, and boundless activities. Princess delivers a premium vacation experience, with the line’s award-winning, signature Princess Medallion Class providing unparalleled service and personalization.
