Ritani, known for its commitment to craftsmanship and personalized customer experience, has reached a significant milestone with the creation of its 200,000th engagement ring. Each ring is made-to-order, featuring diamonds meticulously hand-selected by in-house gemologists and expertly set in Ritani’s workshop located in White Plains, New York.
“This milestone isn’t just about numbers—it’s about trust,” stated Ria Papasifakis, Chief Revenue Officer of Ritani. “Each of those 200,000 rings represents someone’s love story. We’re honored to be a part of that moment and proud to have done it our way: handcrafted, honest, and made in New York.”
In an era where much of the jewelry industry often outsources production, Ritani has remained steadfast in its U.S.-based operations. This not only guarantees quality control and faster turnaround times but also fosters a deeper connection between customers and creators. The engagement ring shopping experience is enhanced through virtual consultations with gemologists, CAD previews, and real-time updates, empowering customers to engage in the design process from start to finish.
Key differentiators contributing to Ritani’s success include:
- Transparent pricing, with full disclosure of diamond costs, markups, and labor
- Side-by-side comparisons of natural versus lab diamonds, boasting over 200,000 certified options
- Customization tools that allow customers to design rings based on shape, style, and budget
- Dedicated support from gemologists and design consultants, available online or via phone
The 200,000th ring, a stunning 2.27 carat marquise-cut diamond set in 18kt yellow gold, was crafted for a delighted couple earlier this month.
“As engagement season approaches, we’re doubling down on what makes us different: transparency, customization, and American craftsmanship,” added Papasifakis. “We’re not just selling rings—we’re creating heirlooms.”
Interested shoppers can explore Ritani’s extensive engagement ring collection or craft a unique custom engagement ring through their innovative ring studio.
