The Santa Monica Hotel, newly rebranded and located at the intersection of Grant Street and Lincoln Boulevard, has officially opened after an extensive remodel. The ribbon-cutting ceremony was attended by local officials and community members to mark the hotel’s transformation from the former Santa Monica Motel into a modern, upscale establishment.
Jon Farzam, the visionary owner of Santa Monica Hotel, has led this remarkable transformation. With extensive experience in the local hospitality industry, Farzam’s innovative approach has redefined the property, showcasing his commitment to exceeding guest expectations. “The transformation from a motel to a hotel reflects our dedication to providing an environment that goes beyond guest expectations,” stated Farzam.
The 30-room hotel remodel includes a brighter color scheme, a captivating mural by a local artist, and strategically placed lighting that accentuates the central palm tree. The revamped courtyard now serves as a welcoming lounge, with breakfast service and access to electric bikes, enhancing guests’ experiences as they explore the local area.
Guestrooms have been thoughtfully redesigned with stunning palm frond wallpaper and exquisite rattan furniture, creating an instant vacation ambiance. Modern amenities such as LED mirrors, Nespresso machines, and device charging stations in every room, along with table-top games on the patio, ensure a blend of comfort and entertainment.
A highlight of the transformation is the repurposing of the hotel’s parking lot into a dynamic outdoor event space, providing the community with a versatile venue for art exhibitions, movie premieres, and red carpet events.
To enhance the guest experience, Santa Monica Hotel has introduced a new texting service, allowing guests to seamlessly communicate with guest services for any requests, including ordering snacks and drinks directly to their room. This service ensures that guests’ needs are met promptly and efficiently, providing an even more relaxed and catered stay.
The hotel offers guests immediate access to the famous Third Street Promenade, a renowned outdoor shopping and dining esplanade, enhancing their stay with convenience and local culture.
As Santa Monica Hotel embarks on this new chapter, Farzam’s enthusiasm for collaboration with local event organizers and the Santa Monica Chamber of Commerce is palpable. The hotel’s intimate size fosters a cozy, personalized atmosphere, where the staff’s dedication to service shines through in thoughtful gestures, including hand-written notes for special occasions. “Our aim is to make every stay memorable, treating our guests to unparalleled hospitality and comfort,” Farzam asserts.
