SeniorComm has announced the addition of Greg Bertagnoli to its team. With over 25 years of experience in senior living technologies, Greg Bertagnoli brings extensive knowledge and a proven track record in marketing, sales, and CRM integration. His career spans from startup phases to successfully selling two companies to institutional investors.
As a top salesperson and CEO, Greg played a pivotal role in launching, growing, and selling two technology companies. Most recently, he led Eldermark, a pioneer in marketing and electronic care documentation solutions for senior living communities, working with operators of over 3,000 communities of various sizes and demographics. His insights and expertise will be invaluable to SeniorComm, enhancing its ability to target and implement innovative solutions.
Greg’s dedication to senior living is both personal and professional. Motivated by his mother’s experience finding new living arrangements after a stroke, he is committed to educating senior living communities on cost-effective care improvements to ensure seniors receive optimal care.
“Technology and AI won’t replace the workforce but will empower those knowledgeable in new technologies to drive progress,” said Greg Bertagnoli. “By automating and systematizing marketing efforts, SeniorComm can focus on its core business and seamlessly onboard new technology.”
With an extensive network developed through participation in numerous senior living industry events and connections ranging from top executives to care administrators, Greg is well-versed in industry trends, best practices, and emerging needs. His experience equips him to conduct research, test new service concepts, and keep SeniorComm ahead of its competitors.
Greg’s goal is to facilitate SeniorComm’s growth by guiding prospects through a consultative, no-pressure sales process that provides immediate, measurable ROI. This approach will create client testimonials and references, bolstering awareness, credibility, and growth.
