Remember the app with the friendly blue little bird where people would post their (unwanted) opinions in a limited amount of characters? Well, it’s gone.
Twitter has not only gone through a rebranding process; the company, under the new direction of Elon Musk, decided to completely revolutionize the app and expand its functions to ones that were unthinkable before.
The Founder of the Atlanta-based online branding company Artistic Initiative Agency, one of the rising stars in the social media marketing industry, sees Twitter/X rebranding as a critical step toward the creation of Web 3.0.
Artistic Initiative Agency is today one of the fastest-growing online branding agencies in the nation and the leading social media marketing company for law firms. The company is prominent within the online marketing world thanks to its unique approach to corporate marketing, which incorporates techniques used in the influencer world. This innovative approach led Artistic Initiative to win multiple awards for its contributions to the social media marketing industry.
When asked about Musk’s decision to change Twitter to X, the Founder expressed optimism about the social media platform’s new direction, and it would signify for content creators and users.
Musk’s vision for “X” goes beyond being the online square town where everyone’s opinions are wavered. As the Founder of Artistic Initiative expressed, Musk wants “X” to be the “everything app.”
“The rebranding of Twitter to “X” signifies a departure from the traditional microblogging platform,” explained the Founder. “The name “X” itself implies limitless possibilities, resonating with Musk’s vision of unlimited interactivity.”
The question is raised – what else could one of the most famous apps in the world need to become the everything app?
Twitter was not only the preferred gathering place of everyone’s point of view, but it was also a fierce competitor for social media engagement, going head-to-head with every other tech giant in terms of popularity but also of function – audio, video, live streaming, messaging, trending – you name it.
The Founder of Artistic Initiative explains that this abrupt twist is of financial character. “X” will aim to become a one-stop solution for all financial needs. While this version of the platform is still in the conceptual phase, there are major indications that it will be a medium where money flows freely, allowing users to send money globally in real time.
The platform aims not only to include payments, as most of the other big names in social media do, but rather to be a feasible and strong banking option besides continuing to be the social media equivalent of a town square.
Musk’s financial plans also include monetizing the platform by sharing ad revenue with users. In fact, some users have already reported receiving significant payouts. This is with the aim of incentivizing content creation while ensuring user engagement and loyalty.
“With the launching of X, Musk is breaking the monopoly of Meta and forcing other social media giants to compete to attract creators,” said the Founder. “Ultimately, this is only beneficial for the creators and the users.”
The origin of the innovative new branding of Twitter can be traced back to an expressed admiration of Elon for WeChat, describing it as a combination of Twitter, PayPal, and other services. He sees WeChat as a model for what “X” could become
“The relevance of Twitter’s rebrand needs to be more present in the user’s mind because of the potential of “X’ to completely redefine app functionality and usage in the near future” said the Founder of Artistic Initiative.
While many have labeled the launching of “X” as Elon’s desperate attempt to compete with Zuckerberg’s new successful “Threads” app, the rebranding of this platform seems to hide a deeper wish to innovate in plain sight, which, with the creation of “Threads,” found the perfect excuse to begin its revolutionary existence.
As can be expected from the creator of Tesla and SpaceX, if this new platform lives up to its expectations, we could potentially have in our hands the future of what constitutes a successful mobile application. Yet, as with all matters, only time will reveal the outcome.
By Juan Sebastian Restrepo
