From hobbies, DIY projects, interior designing, fashion inspiration to everything else in-between, Pinterest has certainly taken the world by storm with its ever-evolving platform. To date, there are over 459 million monthly active users on Pinterest as of 2021, and it only continues to grow. But there is another trending search going on recently that I want to point out, which is dorm décor.
Dorm décor is a hot topic in today’s day, and age as the push for self-expression keeps on rising. Though that may be the case across the charts, I wanted to take a deeper look as to why this particular area on Pinterest has gone viral recently and in such a short amount of time. After some digging and interviewing, I’ve come to find that the link is none other than the rise of leading décor brands, one of which is Tapestry Girls.
Tapestry Girls – The Game-Changing Brand All Over Pinterest
For those of you who don’t know, Tapestry Girls is home to a vast collection of creative décor products ranging from wall tapestries, lights, bedding, quilts, pillows, and much more, all of which come together to paint ideal dorm room decor pictures on the Pinterest. The founder and owner of Tapestry Girls, Kyle Leighton, was nice enough to speak with me on how he and his team have created such a statement-making brand that has effectively reformed dorm room décor across Pinterest. After all, it takes quite a lot of dedication, innovation, and resilience to make statement-making marks like that on such a popular platform.
“Aside from extensive market research and delivering nothing but quality products, the real driver behind the dorm décor boom stems from our passion for what we do. Our goal was to give college students valuable ideas and concepts to make their dorm lifestyle homelier and more personalized. The fact that Tapestry Girls has become a game-changing brand across Pinterest is the added bonus, one that I am humbled by.” – Kyle Leighton, CEO.
What Dorm Décor Is Trending Right Now?
- Duo Styling: Dormmates back in the day often segregated themselves and decorated the way they wanted to in their own way. However, with Tapestry Girls Pinterest designs, more and more dormmates are teaming together now to make the room more balanced in terms of color and style. This gives the room much more appeal and organized vibes, all of which are in high demand as we speak.
- Neon Lighting: This one may sound shocking, but those traditional neon lights that were primarily used for marketing in the 1980s are now a hot dorm room décor. Keep in mind that transitional neon lights were not as safe or effective, but they certainly are today. In fact, the Tapestry Girls neon light collection is 100% eco-friendly and vetted for both quality and safety assurance. This, along with their wonderful lighting display ideas on Pinterest, has caused a significant boom for this rising dorm room trend.
- Simplistic, Organized, and Modern: As of 2021, students love the more modern look with holistic warmth. This is a way to create a warm, clean, and open space that people (college students or not) tend to seek in this day and age. Tapestry Girls helped pioneer this push on Pinterest with their diverse selection of simple and elegant products that feed this craved lifestyle.
“Everyone is different. Some students love the big and bold look, and others more simplistic and modern. Based on the feedback we have received on Pinterest conversions, modern, simple, and organized seems to be the more favored approach right now.” – Leighton explained.
- Wall Décor: From Boho tapestries, lifestyle tapestries, dreamcatchers, to lighting, Tapestry Girls has seen a massive surge in their dynamic sales for wall décor with this viral dorm décor craving. According to Mr. Leighton, “College students are loving the fact that they can add touches of color to their dorm walls, making it feel as though the dorm room is truly theirs instead of just a rental living space.” The best part is that with the vast selection on the Tapestry Girls’ site, they are able to offer students endless designing ideas on Pinterest, making it a high traffic search as students prepare for their new semester.
Final Thoughts – Changing the Face of Dorm Room Décor
If you asked your grandparents or even parents what their college dorm consisted of, there is a solid chance that it was more neutral, resembling nothing more than a white box to live in. Fast forward to today, the reality that a college dorm has to feel like a jail cell is long gone and is now filled with personalization, color, and authenticity unlike ever before. Part of that revolutionizing transition does have a direct correlation with the younger generation’s strive for comfort and self-resonation with their living spaces.
But you know what? This trend would not have skyrocketed nearly a fast without key brand players steering the décor styling ship. In summary, college is always going to be a thing, interior designing is always going to be a thing, and it’s about time the two finally intertwined. And it’s all thanks to game-changing brands like Tapestry Girls, who are accredited for driving this new designing rave all across the Pinterest platform.
