Adina Brunetti, the founder of one of Miami’s largest communications agencies and creative director of Adina Creative Food, has recently unveiled her second book. ‘Your Restaurant: Exceptional Customer Service’ is an in-depth guide helping restaurant owners take their establishment to the next level through unrivaled customer service.
In this highly competitive and fast-paced world, it has never been more challenging for hospitality businesses to stand out from the crowd. As one of the leading communications experts in the restaurant and hospitality sector, Adina Brunetti knows the many difficulties that business owners are currently facing.
In her new book, ‘Your Restaurant: Exceptional Customer Service’, Adina utilizes her years of experience to bring a comprehensive guide for providing the very best customer service. Customer demands are continuously evolving, and knowing how to deliver the very best service possible is essential in ensuring customers remain satisfied and continue to return again and again.
The second book she has published, in this latest offering, Adina examines a range of factors, including the current service and hospitality industry, the six levels of service, customer expectations, service standards, staff training and motivation, how to resolve conflict, and how to manage your online reputation. This thorough approach will give hospitality managers the skills and knowledge needed to take their business to the next level.
According to Adina Brunetti, “The most important element of communication is hearing what was not said. This is especially true today, when information is instantly disseminated through social media and the Internet. The reality is that people are more likely to complain about poor service and leave a negative comment than bother to write a positive review if the service was good. Moreover, many clients do not share their comments at all — they just silently go to your competitors instead. Just think: statistically, for every customer who voiced a complaint, there are about 25 dissatisfied consumers who didn’t say anything. It is imperative to establish customer feedback in such a way that when complaints arise, you are informed directly.” Adina describes the ways to implement this in her book.
Speaking on the launch of the book, Adina Brunetti said, “I’m really excited to get ‘Your Restaurant: Exceptional Customer Service’ out there. Customer service has never been more important in the hospitality industry, but it can also be incredibly difficult to know the best practices to follow.
In this new book, I explore the whole customer journey, ensuring readers will be able to offer their clients truly unrivaled service that will see them return again and again.”
Download free PDF or audiobook now – AdinaCreativeFood.com.
