U.S. Polo Assn., the official brand of the United States Polo Association (USPA), has launched its White Label Collection in the U.S., a fresh, new concept made from premium fabrics and showcasing a sophisticated, yet relaxed, style. Described as elevated simplicity, the White Label Collection is the latest twist on modern fashion by the iconic U.S. Polo Assn. brand, which is known worldwide for its approachable, sport-inspired apparel. The White Label Collection for men is available now.
“For the launch of White Label, we have focused exclusively on the basic, core elements of the classic American wardrobe but with premium materials and styling,” said Curt Wagner, Design Director for U.S. Polo Assn. in the United States. “The White Label Collection is our take on American classics with a casual ease and comfort that stays true to the brand.”
Featuring pops of color combined with a neutral color palette of golden browns, warm vanilla, ceramic blues, and classic navy, this Collection is an upgraded and versatile athleisure wear that can be dressed up or down. The modern fit of White Label reflects the sportier side of fashion, a nod to the authentic connection of U.S. Polo Assn. and the sport of polo.
“I am proud of the effort we put into developing this world-class collection and the ability to now give our consumers an elevated spin on the U.S. Polo Assn. brand that they love,” said Cliff Lelonek, President of JRA, U.S. Polo Assn.’s licensing partner in the United States. “I describe the collection as offering modern elegance that’s both stylish and easy to wear.”
Whether you are working from home, heading out for an afternoon of activities, or for a dinner with friends, U.S. Polo Assn.’s White Label Collection for men can take you from morning to night. The Women’s White Label Collection is under development with plans to drop in late 2022.
“We anticipate that our U.S. consumers will be as excited about U.S. Polo Assn.’s White Label Collection as we are,” said Brian Kaminer, the Senior Vice President of Brand and Product Development at USPA Global Licensing, which manages the global, multi-billion-dollar U.S. Polo Assn. brand. “Our elevated approach to sportswear further showcases our authentic connection to the sport of polo, as well as the classic American styling that the brand is known for.”
