Inventors and entrepreneurs must build equity in their ventures before they can achieve success on a grand scale. It is easy to become statistics of a great idea that failed to generate capital if a company or project does not generate enough capital during its critical start-up phase. Serial entrepreneur Cory Chamberlain has seen this countless times before.
Through sharing the knowledge he has acquired in this topic area, he aims to educate and assist his audience. He founded FatCat PR and Ace Pacific, a digital media consultancy that focuses on establishing digital authority in international markets as part of his broader professional network.
Aside from a fundamental misconception on how to generate authority, he said: “I have found many startups looking for investors have a fundamental misconception about social proof. Social proof is the currency investors buy into before investing their own money.”.
The development of authority via digital media has a lasting impact on investors, especially, and is a blueprint for all rounds of initial funding. There are many investors who prefer to see actual and verifiable digital exposure, as well as someone else vetting the new start-up.
He added, “There are a variety of ways to accomplish this, from having an internal publicist who creates interesting and engaging press releases to specific media plugs with connections to journalists and editors who can pitch your story to placement.”
An excellent digital authority, however, ultimately helps investors who are serious about investing create a significant return on investment. In order to find out more about a company seeking capital, they review its Google Search index. An absence of press in the search index may indicate that the company should consider building up its social proof. According to him, businesses seeking capital without press are like empty glasses; investors are more likely to invest in a half-full glass. In particular, high authority publications with high traffic levels and established reputations.
A variety of strategies can be implemented with the publications, including social media retargeting, sales navigator campaigns on LinkedIn, and sponsored social media promotions. Equity crowdfunding investment sites like NetCapital can also benefit equity crowdfunding companies in addition to start-up investors.
When you crack the code, it can yield consistent results. It is important to identify publications that are appropriate for that you can share across social media which is notable and reputed. For these publications, it is important to have a high domain score, company names in headlines, ranking keywords in anchor text, and do-follow links.
The entire process of launching and managing a campaign is heavily reliant on data and analytics to give you a pulse on the campaign at any given time, which is why this process has been so successful so far. Startups can track their progress until they receive funding at the end of the process from the moment they are contacted. It is very encouraging to see startups operating in such a transparent manner.
Ace Pacific and FatCat PR work with venture capitalists and startup companies, and Cory Chamberlain is a leading PR expert. Innumerable people have benefitted from his unmatched expertise in the industry to scale their success and achieve their business dreams.
