USPA Global Licensing (USPAGL), a subsidiary of the United States Polo Association (USPA) and the exclusive worldwide licensor of the U.S. Polo Assn. brand, has opened its Global Creative Center in West Palm Beach, Florida. As many are heading back to work, USPAGL has added an entire floor of fresh, new, creative space for team members and global partners to meet and engage from nearly every part of the world.
“With our business aggressively expanding around the world, it made sense to turn our vision into reality by opening an inspiring, creative space in addition to our corporate offices for team members to innovate and engage with our partners across 180 countries,” said J. Michael Prince, President and CEO of USPA Global Licensing, which manages the multi-billion-dollar, global U.S. Polo Assn. brand.
“We love the energy of this new creative space, which is a combination of New York fashion house meets Silicon Valley startup. It’s already helped to generate big ideas from our team related to product innovation to planning of inspirational global photoshoots,” Prince adds.
Home to global town halls, media events, fashion shows, VIP parties, polo events and video shoots, the Global Creative Center’s design features light woods, colorful “hero” imagery from the brand’s global photoshoots, open-air workspaces, vertical design tables, and social media room. The space also features a beautiful, large conference room adorned with equestrian and sport images and features state-of-the-art technology for in-person or global virtual meetings.
“The new Global Creative Center allows the U.S. Polo Assn. marketing and creative teams to work together in a way that allows communicating, both internally and with our global partners, to be more interactive and inspired,” added Brian Kaminer, Senior Vice President, Brand & Product Development whose creative team designs and innovates product and sets the themes for seasonal styles for the multi-billion-dollar U.S. Polo Assn. brand, with more than 1,100 stores worldwide and retail partners around the world.
