BigCommerce is a fantastic platform for building and growing an e-commerce store, but running a successful online business takes more than just having a great product. You need to attract the right audience, convert visitors into loyal customers, and keep them coming back. This is where a BigCommerce marketing agency can work wonders.
Let’s break down what a BigCommerce marketing agency does, the services they offer, and why they might just be the key to taking your store to the next level.
Core Services Offered by BigCommerce Marketing Agencies
- SEO Optimisation
BigCommerce marketing agencies excel at improving your store’s visibility in search engines. They conduct keyword research to identify the terms your customers are searching for, optimise product descriptions and category pages, and build backlinks to improve your domain authority. Click on the link for tailored solutions for BigCommerce growth.
- PPC Campaign Management
Pay-per-click (PPC) advertising is a quick way to attract targeted traffic. A BigCommerce marketing agency can set up and manage campaigns on platforms like Google Ads, Facebook, and Instagram, ensuring you get the best return on your investment.
- Content Marketing
From blog posts to product descriptions, content is king in e-commerce. Agencies create compelling, SEO-friendly content that not only brings visitors to your site but also encourages them to make a purchase.
- Email Marketing Campaigns
Email marketing is one of the most effective tools for retaining customers. Agencies set up automated email flows, personalised campaigns, and abandoned cart reminders, all integrated seamlessly with BigCommerce.
- Social Media Marketing
Social media is a goldmine for e-commerce brands. BigCommerce marketing agencies can manage your social media accounts, create targeted ads, and run campaigns to drive traffic and boost engagement.
- Conversion Rate Optimisation (CRO)
CRO focuses on turning more visitors into customers. Agencies analyse your site’s performance, improve its design, streamline the checkout process, and ensure a smooth user experience that encourages purchases.
- BigCommerce App and Integration Support
BigCommerce offers a wide range of apps to enhance store functionality. Agencies help you choose the right ones, customise them, and integrate them into your store to meet your specific needs.
How do BigCommerce Marketing Agencies Keep You Updated with Progress?
When you’re hiring a BigCommerce marketing agency, you need to ensure you’re hiring experts who have good communication. We’re not just talking about getting along with them and the team being friendly. We mean having direct and regular communication to make sure they’re achieving results.
So, how will a reputable BigCommerce marketing agency keep in contact with you? There are several ways they might update you with progress. Let’s take a look at what they can do.
Monthly Reports
One thing that you want to see from BigCommerce marketing agencies is that they send you monthly reports. This is going to demonstrate all of the statistics and figures you need to see in order to gain a better idea of progress. This should include anything they’ve been working on and it gives you an overview of what the last few weeks have included. Some reports will include what’s predicted for the next month.
Quarterly Updates
If you’re sticking with a BigCommerce marketing agency for the long haul, you want quarterly updates. This means that you get a meeting with the team, whether it’s via an online call or in person. The team is going to go into detail about what they’ve done in that quarter, which is going to expand beyond the reporting. It can give you peace of mind when these are arranged and keep everybody accountable.
Anytime Calls
Something that you want to see from a BigCommerce marketing agency is always being available for a call. Indeed, you’re going to have questions sometimes and there might be issues that pop up. You want a team that’s willing to jump on a call with you straight away and accommodate your needs.
Conclusion
A BigCommerce marketing agency can transform your online store, helping you reach the right audience, optimise your site, and drive more sales. With their platform-specific expertise, they take the guesswork out of e-commerce marketing, saving you time and resources while delivering results.
If you’re ready to take your BigCommerce store to the next level, it might be time to bring in the experts. After all, running a successful online business is a team effort – and a good marketing agency is one of the best teammates you can have.
