For more than forty years, Wilson has been at the center of New York tennis as the official ball and racket stringer of the US Open, and today Wilson Sporting Goods Co. announces the grand opening plans of its New York City pop-up museum and retail location, celebrating this historic role.
Located in SoHo, the new Wilson Pop-Up Museum is opening its doors at 594 Broadway tomorrow at noon, with legendary tennis star Billie Jean King. The pop-up opening precedes the 2021 US Open, which will take place in Flushing, N.Y. from Monday, Aug. 30 to Sunday, Sept. 12. Titled “Love All: A Wilson Tennis Experience,” the pop-up will pay homage to Wilson’s long-standing history in the sport of tennis, highlighting groundbreaking athletes and Wilson Advisory Staff members, and the extraordinary milestones in tennis innovation throughout.
While walking through the museum-like location, guests will be able to experience the brand’s legacy firsthand. The pop-up will also serve as a retail location, where Wilson Sportswear, including its latest tennis-inspired apparel collection for men and women, will be available for purchase along with a curated assortment of footwear, balls, accessories, and tennis rackets – including limited edition and exclusive items such as the Kith x Wilson Pro Staff 97, US Open Clash, and the Blade V8.
The store will feature a “racket maestro” offering racket customization, as well as interactive experiences including tennis ball art and apparel personalization. Once passing through the museum, the location will also feature a ball room and gallery, featuring select Wilson hard goods and a unique display outlining the Making of a Modern Racket. The second floor is an exclusive Sky Box lounge, that will host events and offer tournament viewing.
