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Zigleys’ Founder Daria Dana Brings Cultural Luxury to NYC Suburbs

Kenisha Lewis by Kenisha Lewis
May 5, 2025
in Lifestyle
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Zigleys Kiosk

Zigleys Kiosk

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Zigleys, a luxury loc jewelry and hair care brand, is making a significant impact on the luxury market with its focus on cultural pride, Black beauty, and textured hair. Founded by Daria Dana, a passionate entrepreneur from New York, Zigleys aims to change the perception of what luxury can look like by celebrating natural beauty and cultural identity. The brand is committed to offering high-end accessories and products that empower individuals to embrace their natural hair and showcase it with pride.

The new Zigleys kiosk, located at The Westchester Mall in White Plains, NY, is a major step for the brand, and opened last month. It marks Zigleys’ first-ever retail location, providing customers with an opportunity to experience the brand’s luxury offerings in person. This retail space is more than just a place to shop—it’s an immersive experience that emphasizes community, cultural pride, and the beauty of textured hair.

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Zigleys
Zigleys

At Zigleys, customers can explore a wide range of handcrafted loc jewelry, made from premium materials such as 18-karat gold and diamonds. Each piece is thoughtfully designed to enhance the beauty of locs, braids, and twists, turning textured hair into an art form. These jewelry pieces are more than just accessories; they symbolize identity, pride, and empowerment. Alongside these luxurious pieces, Zigleys also offers high-quality hair care products that nourish and maintain natural hair, further reinforcing the brand’s commitment to promoting healthy, beautiful locs and braids.

What sets Zigleys apart from other luxury brands is its focus on inclusivity. The brand strives to celebrate Black culture and natural beauty through its products. The kiosk at The Westchester Mall offers more than just a shopping experience—it’s a space where customers can engage with the brand’s cultural mission. Visitors will have the chance to receive complimentary loc measurements to find the perfect fit for their jewelry. Additionally, exclusive discounts and product giveaways will add to the excitement of the grand opening.

To further connect with the community, Zigleys is launching an ongoing event series called “Healthy Roots Sunday,” where customers can receive free hair and scalp assessments from a trichologist specializing in natural hair. These assessments provide valuable insights into maintaining healthy locs and hair care practices, further emphasizing Zigleys’ commitment to supporting the well-being of its customers.

The launch of the Zigleys kiosk at The Westchester Mall is just the beginning of what promises to be a groundbreaking journey into cultural luxury. By bringing textured hair into the luxury space, Zigleys are challenging traditional notions of beauty and inclusivity. Daria Dana’s vision is not just about providing high-quality products but also about uplifting Black culture and giving people the opportunity to proudly embrace their natural hair.

For those unable to visit the kiosk in person, Zigleys offers a wide selection of loc jewelry and hair care products through their online store. Follow Zigleys on Instagram, Facebook, and Twitter to stay updated on the latest collections and promotions.

In a world where luxury is often disconnected from cultural authenticity, Zigleys is leading the way by unapologetically celebrating textured hair and Black beauty. This is a brand that’s making luxury feel personal, meaningful, and inclusive.

Visit the online store at www.zigleys.com to explore the latest collection and follow Zigleys on Instagram and Twitter for the latest updates!

Kenisha Lewis

Kenisha Lewis

Editorial Director, HW Style

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