CEREBRUM has reiterated its commitment to challenging the status quo in the menswear fashion industry through their vision and craftsmanship, with the launch of a new collection. Jiayue (Hazel) Ge, a young talented fashion designer and brand founder, recently unveiled the Debut Menswear and SS2022 Jewelry Collection at 31 E 31st, Midtown Manhattan.
“When I was creating the white suit, I tied up my limbs and tried to mimic actions from people who have Amyotrophic Lateral Sclerosis (ALS) in different stages. The special collar style conveys the feeling of binding and restraining that a patient is suffering,” Jiayue stated.
The CEREBRUM static Runway presentation featured 50 guests from the fashion industry gazing at 12 menswear pieces and 16 jewelry designs in a relaxing, comfortable space, amidst accolades from attendees.
“There are many excellent pieces in the Dark and Printed Pattern set, but my favorite one is the white suit in Statement, which has a unique design and catches my eyes immediately,” Christine Mou, a Farfetch Private Client Stylist, said.
The collection is particularly unique and tasking, as Jiayue seeks to raise people’s awareness of neurological disorders, including ALS and Alzheimer’s, through clothing and fashion.
“This collection is a fresh and great start for my vision and CEREBRUM. I’ve developed my brand in better ways,” Jiayue said.
The intention of Jiayue and the engagement are visible from a shirt with a neuron pattern of Dementia she designed and wore for the event. Jiayue’s ultimate goal is to inspire more people to research neuroscience and related issues by working with neuroscience expertise. While living with a neurological problem is very difficult, Jiayue thinks that patients can choose to embrace and overcome adversity, as she gradually creates changes through her design and influence.
“This event is meaningful and motivates us to think about the designer’s philosophy of neuroscience, work, and the brand,” said James Bee, a fashion photographer.
Jiayue remains devoted to making clothes with perfection by using high-quality fabrics and applying her crafts. “I think clothes contain memories and also contain us. Instead of building a fast-fashion brand, CEREBRUM is very unique in the menswear market, which brings memory and consciousness of neuroscience,” she noted.
For more information about the collection and other projects from CEREBRUM, visit cerebrumofficial.com.
