Following the right influencers in this digital marketing whirlwind is no joke. It is not like they will just drop gems of wisdom and inspiration but are actually the map when trying to navigate tricky waters regarding building brands. Having a brand rise above the noise requires a certain degree of creativity. You have to have a sense of your audience and a few new ways to connect. Tapping into those insights from some of the more influential marketers on social media will give you a treasure trove of information and ideas that will really help amplify your branding. These five awesome marketers are killing the branding and audience engagement game.
- Facebook: Rachel Hollis
Rachel Hollis is a motivational author, life coach, and entrepreneur who has taken the hearts of millions into her hands with her relatable take on personal growth. With bestsellers like Girl, Wash Your Face, she has created a substantial following through her shared life, struggles, and triumphs. Her content is deep and relatable to those looking for inspiration and guidance, often touching on the importance of resilience, self-acceptance, and community. What makes Rachel unique is how authentic she is.
By sharing her vulnerabilities and successes, she builds trust and loyalty among her followers, making her a very different personal brand. This sense of community furthers her brand and helps her followers take valuable steps to get what they want. To anyone looking towards personal branding, Rachel Hollis speaks on the development of using social media to build meaningful relationships and to inspire people to go where they want in life.
https://www.facebook.com/thechicsite/
- YouTube: Casey Neistat
Casey Neistat is a visionary filmmaker. An innovator in storytelling, Casey is also known for being an entrepreneur and a social media influencer. People love his innovative video content. Known for his engaging vlogs and cinematic style, he shares adventures and insights on creativity. With his actions, he inspires viewers to pursue their passions relentlessly.
What sets Casey apart is his authenticity, creativity. He also exhibits openness. He shares both successes and failures. This connects him with people because they go through both his successes and failures together. For any person who ever wants to create a powerful personal brand, Casey Neistat is a good example of how one can make social media work through consistency and authenticity.
https://www.youtube.com/user/caseyneistat
- LinkedIn: Tony Robbins
Tony Robbins has been one of the most influential life coaches in the world for decades. His seminars on transforming people’s lives and his bestseller books on personal development have changed millions’ lives. As a result, he is an important figure for both self-help and business purposes. Tony regularly posts updates with actionable advice related to leadership, business scaling, and self-improvement.
All who create posts on LinkedIn should visit his profile. Indeed, the key peculiarity in how Tony develops himself on LinkedIn is being truly connected with people. He often shares topics that start a discussion and asks a follower about some life or career stories. He has built a professional community. For anyone who wants to be a powerhouse professional, following Tony Robbins provides lessons in leadership, personal development, and the power of networking like no other. His content not only inspires but also gives a takeaway strategy that can be put to use every single day.
- RedNote: Cheryl Yu
Cheryl Yu is a brand marketing strategist specializing in social media marketing who is making great strides at Wukong Media NASC in New York. She knows social media’s dynamics well enough to set up a frontline position within the industry. Her significant achievements include managing various accounts on RedNote and growing four new accounts and growing accounts from zero to 30K+ followers in under a year.
Her innovative strategies have been indispensable in promoting the 2024 NY Mid-Autumn Festival Cruise. She attracted 1,200 attendees and garnered more than 81.68 million online impressions across various platforms. By deploying over 100 international influencers, Cheryl Yu has shown expertise in influencer marketing and community engagement. She creates authentic connections that resonate deeply with diverse audiences.
Her analytical powerhouse is further underlined by the fact that she turned TikTok Shop’s monthly GMV from 0 to an astonishing $30,000 in just three months. Beyond the inspiring metrics, it is in the collaborative spirit that a 30% increase in the quality and timely delivery of content has been influenced within her team.
Additionally, Cheryl Yu is an influencer herself with RedNote and Tiktok accounts. Equally fluent in English and Mandarin, Cheryl Yu helps bridge the cultural gap in ways that make her strategies all-inclusive. She has worked directly with brands like Celsius, Move Free, Weee!, Alipay, and more. In addition, a marketer who looks for insights into social media growth and influencer partnerships should follow Cheryl since she is well-equipped with knowledge on how to build a brand presence creatively by using analytics.
- Instagram: Lexie Alford
Nicknamed “Lexie Limitless,” Lexie Alford is an adventurous traveler who became famous because she had the big dream of visiting every country in the world before she was 21 years old. From stunning travel pictures to capturing ethnography, her Instagram feed really shows explorations and personal development. She inspires her audience through her content to be more adventurous and to show how that can be transformational by just getting outside your comfort zone.
What really sets Lexie apart, however, is her authentic storytelling and engagement with her following. She creates a real connection with her audience by sharing the highlights, difficulties, and what she learned from them. To marketers looking to create a brand in either the lifestyle or travel sector, Lexie is a real-life example of how to create engaging stories and provoke engagement through raw, deep-reaching content.
In this relentlessly changing digital marketing landscape, branding success is as much an exercise in self-discovery as a strategy. The stories of these influential figures in the industry provide a guide in achieving success. Additionally, they offer an introspection into one’s own approach to branding and engagement. These marketers reflect unique qualities and strategies that challenge the status quo and inspire innovation.
As you reflect upon the insights given in this course, consider for a moment: What does it mean to resonate with your audience? Is this about numbers and metrics, or is it an authentic building of a relationship on deeper levels? In a world full of choices and noise, the brands that will stand out are the ones that captivate the heart just as much as they do the mind.
As you continue to forge your journey, ask yourself how you will mix creativity with authenticity and what ways you might nurture real relationships that lead to loyalty. Ask yourself how to apply these learnings to your own brand narrative and, through that, make a legacy much farther-reaching than the confines of a screen.
