From being an editor for meme rappers to ideating for the biggest content creators on the internet, tbhnando created a name for himself as the go-to content strategist!
Starting off as an editor, he learned how the internet worked and little by little he generated buzz when he was creating for his media page “Innocreations”. He found out that there was a market for memes and up-and-coming musicians used this as a way to market themselves.
Doubling down on this, he started getting reached out by internet rappers such as Sad Frosty, Billy Marchiafava, Yung Craka, etc.
While doing this one of his videos went viral using an alien as a subject. This led to gaining the eyes of @lilmayo, the internet’s most savage alien. Using his skillset, he helped Lil Mayo’s team and started taking drives to Los Angeles for work.
Through this relationship, he came in contact with the people of MADDECENT, DJ Diplo’s record label. With that said, he’d sell packs of memes to the label, later getting posted on Diplo’s Instagram, giving him massive motivation to keep going.
Retiring from memes, he stumbled upon Ryan Trahan’s story looking for help for his future videos. With his past experience, he was up for the challenge. One swipe up, changed his route for good. Helping with video ideation and thumbnails, tbhnando learned new ways on how YOUTUBERS optimized their marketing.
From this, he continued helping creators generate new strategies. But his career hasn’t even hit its peak, it’s just getting started!