Founded in 1970 and today headquartered in Hollywood, Florida, Cohen & Cohen Law has witnessed firsthand the transformation of the personal injury law sector. While many of their contemporaries have embraced a marketing-centric approach, often at the expense of professionalism and quality service, Cohen & Cohen remains steadfast in its core values of hard work and dedication to clients.
Today’s rapidly evolving personal injury law world is dominated by catchy jingles, humorous commercials, and aggressive marketing tactics. Many firms seem to prioritize getting clients through the door at any cost, often sidelining the very nature of the profession: providing genuine, professional, and compassionate legal assistance to those in need after an accident.
Sarah Cohen, one of the lead attorneys at the firm, understands this shift and assures that Cohen & Cohen has adhered to its client-centric approach without being affected by the waves of predatory marketing tactics. This injury attorney looks to the future with a desire to continue the firm’s commitment to the mission that has been at the center of this company for over 50 years: helping people.
“We do not fit with the modern injury law firms,” declares Cohen. “Nor do we want to fit in with them.”
This commitment to authenticity and professionalism is evident in every aspect of the firm’s operations. Unlike many firms that cast a wide net, hoping to reel in as many clients as possible, Cohen & Cohen still applies prudent discernment. They take on cases in which their abilities will be the best fit to assist the person in need.
“We don’t just want to get clients in,” emphasizes Cohen. “We want to get them in for the right reasons, and once in, we are committed to walking them all the way toward the compensation they so desperately need”
At the heart of Cohen & Cohen’s approach is a deep-seated belief in offering personal and compassionate service. Despite being today among the most recognized legacy law firms in South Florida with decades of experience, they have always retained sight of their roots as a family business. This family ethos ensures that every client is treated not just as a case but as a valued individual deserving of respect, attention, and care.
Recognizing the complexities and challenges that personal injury victims face, Cohen & Cohen is committed to being by their side every step of the way. Even today, as this law firm continues to expand, they keep this commitment as its guiding principle. Rather than growing for the sake of growth, Cohen & Cohen’s vision is centered around enhancing the client experience.
A key component of this vision is the establishment of dedicated departments to oversee each phase of a client’s journey to recovery. From the initial consultation to the final settlement and beyond, Cohen & Cohen aims to provide specialized, tailored support.
“We want our clients to know who we are,” says Cohen, “and that we are about helping them through every step of the way. We don’t want them to know us because of a simple jingle or commercial. We want them to feel that Cohen & Cohen is the synonym of the highest degree of compassionate care.”
Unlike other firms, the team at Cohen & Cohen does not define its mission as a simple tagline. This firm has a firm commitment to upholding the highest standards of professionalism while offering compassionate, client-centered service.
In a sector that often prioritizes style over substance, Cohen & Cohen will continue to shine as a genuine example of integrity, professionalism, and authentic care. In a legal landscape where many firms are losing sight of the true essence of the profession, Cohen & Cohen Law stands as a powerful reminder of what it truly means to be a client-centered law firm.
By Andre Larrea
With Artistic Initiative Agency
