There are a few rapidly-growing online industries today. They are Cryptocurrency, the Metaverse, Ecommerce, and Elearning. Each industry has its own big challenge.
Cryptocurrency requires having substantial investment capital to make substantial capital. Ecommerce requires products and rising competition in nearly all product niches. The Metaverse requires strong technical and programming skills to make Augmented Reality and Virtual Reality software. And the Elearning field requires knowledge that you would teach and the ability to create high-quality courses which means you need equipment, recording space, and the skill of being a good presenter.
In this article, we’ll discuss how to get around the challenge of having to create your own courses so you can get into the Elearning industry as a sustainable business. The strategy to do that is to license existing online courses that can be resold as your own. This license is called PLR and stands for Private Label Rights. The purpose of the Private Label Rights license is to enable you to white label the courses to resell under your own brand.
Not everyone understands what white-labeling means, but it’s simply the process of taking a product without branding and putting your own branding on it. Think of a widget that’s made in China and sold under some US-based brand in the United States. The only difference with courses is that there is also an instructor teaching the course and a human instructor can’t be erased. So the way to handle that is to license courses from reputable instructors who have a respectable and authoritative personal brand and history in Elearning.
An example of such an instructor is Alex Genadinik. He is a top 1% instructor with 500,000+ students on Udemy. He also offers the option to license and resell his courses. You can see which white label courses are available on his website and choose ones that would fit your needs. You can also take Alex’s courses as a student to check their quality or learn new skills.
After licensing courses, you can sign up for a course hosting platform like Thinkific to upload your course there, brand it as your own, create a sales page for it, and drive traffic. Under the PLR (Private Label Rights) license, you get to keep 100% of the lifetime revenue you generate from the sales on your website.
The turnaround to get courses after licensing them is under 24 hours and you can upload your course to begin reselling it that very same day. So in theory, that can allow you to get into this business in one or two days. Of course, there may be things that slow you down along the way, but the delays would be minimal and everything would still happen much faster than if you had to create your own courses.
If you had to create your own courses, you would need to spend money buying audio and video equipment, learning to use it, and researching it even before you buy it. After you get your audio and video equipment, you would have to spend dozens or hundreds of hours filming your courses while learning how to do it since you would be a first-time instructor. All first-time instructors have a learning curve which means that it would take months to improve and reach a point where you are creating high-quality courses. Compare all that with having high-quality courses already created and ready to use.