Publicity is the act of drawing attention to something, usually through the media. It can be a powerful tool for companies that can help them raise awareness of their products or services and generate interest and excitement.
In today’s competitive marketplace, according to Baden Bower, publicity can be vital to a company’s marketing strategy. It can help build buzz and anticipation around a new product launch or create a sense of urgency around a sale or special offer. The agency has a team of experienced professionals who are experts at getting clients the media coverage they need, especially tech pr for startups.
Publicity can also be a great way to build relationships with key influencers and opinion leaders. By getting them involved in the story behind your brand, you can create advocates who will help to spread the word and drive sales.
Publicity can effectively boost your bottom line with the right approach. The question is, is all publicity good publicity?
According to PR firm Baden Bower, there is no easy answer. Good publicity can help a company or product, but it can also bring negative attention. For example, a company that gets a lot of good publicity may be accused of “hype.” On the other hand, with the right strategies, bad publicity can also turn into something good – like how a company can use product-recalling as publicity to improve its quality control.
“In the end, it’s up to the company or product to decide what to do with the publicity it receives,” shares the team.
When good publicity unintentionally becomes bad publicity
Many things have become too popular because they have caught the public’s attention for the wrong reasons. In the case of good publicity gone bad, it can be due to irrelevance or because it’s been overexposed.
Take, for example, the case of the ice bucket challenge. It was a great way to raise awareness for ALS, but it quickly became a tiresome meme. People were dumping ice water on their heads for the sake of doing it, not because they actually cared about the cause.
In other cases, good publicity can turn bad because of poor timing and a lack of regard for how the public may receive the intended message. An example is when a company or individual tries to capitalize on a tragic event. This can backfire if the timing is off or if people feel that the message is insincere and an obvious marketing ploy.
While good publicity can undoubtedly help raise awareness for a cause or product, it’s important to know when to quit while you’re ahead. Otherwise, companies or individuals run the risk of turning something good into something bad.
About Baden Bower
Baden Bower is a PR agency known for its strong relationships with the media. As a reputable and top-notch PR agency, Baden Bower has a long list of satisfied clients from various industries, ranging from lifestyle brands to cryptocurrency and NFTs.
Learn more about their services through badenbower.com.