With the rise of social media, more brands are looking to engage with their consumers and build a connection. This means creating an environment where consumers feel like they belong and are part of something bigger. One way that businesses can do this is by offering more than just product. For example, Nike has opened up stores where people can work out and spend time with other members of the Nike family. By doing so, Nike is able to connect with its customers on a much deeper level and gain their loyalty in the process.
These days, consumers expect more from brands–they want transparency, authenticity, and products that align with what they care about most. By fostering a community, companies can expect to build longer-lasting relationships with their customers.
Lorenzo Green is no stranger to building communities. His knack for learning how things work and then bending them until they break made him the successful entrepreneur that he is today. He already built a career on the internet at the age of 16 as a graphic designer and got into buying and selling domains the following year.
It was his desire to learn more about internet marketing that eventually brought this young Kiwi entrepreneur to America. There, he attended a domain conference that made a huge impact on his life. He found his true passion for Google Adwords and building forums which led him to earning a full-time salary.
Today, Lorenzo Green is a household name in the industry with multiple accolades to his name. His mastery of building and nurturing relationships led him to host the largest marketing conferences on the internet. By understanding the needs and wants of people, he was able to create a space where marketers could gather and discuss their common interests.
The past two years have been challenging for everyone, but it seems like some people like Lorenzo are just born to thrive in chaos. Despite the cancellations on his conference schedule, caused by the pandemic, he has continued to push forward and achieve even greater success. He made the decision to move his conference online, and it turned out to be a huge success—becoming one of the largest virtual conferences in the world.
