Honey Girls, a new music-driven live action film based on the popular Build-A-Bear intellectual property and product line of the same name, recently premiered to positive fan response with more than 115 million media impressions in its first week of release and now more than 90 million social media impressions. This feel-good family film features an inspiring and uplifting message about the importance of friendship, being true to yourself, and how we are ‘better together’.
With the vast majority of fans giving it a 5-star rating on Amazon, the movie is perfect holiday family movie night faire as it follows the story of three young musicians from different backgrounds who enter a competition searching for the “next big thing”, hosted by superstar Fancy G. However, these three competitors quickly discover they are “better together.” To avoid detection and elimination from the contest, they form a secret band and perform wearing masks, calling themselves the “HONEY GIRLS.” Their first song becomes an immediate viral mega hit creating a close call with Fancy G and requires them to ultimately decide what is more important – fame or friendship.
The film’s multi-generational appeal is enhanced by Grammy Award-winning, multi-platinum singer/songwriter and actor Ashanti, as superstar Fancy G, and digital star Tessa Brooks as her executive assistant. With five original songs written by frequent Lady Gaga collaborator, Mark Nilan, Jr., and music supervisor Julia Michels, best known for projects like A Star is Born and the Pitch Perfect franchise, the upbeat soundtrack is one the whole family will love! The three “HONEY GIRLS” are played by young talents, Ava Grace as Charlie (disguised as Risa), Frankie McNellis as Alex (disguised as Teegan) and Aliyah Mastin as Maya (disguised as Viv).
Since the film’s release, the Honey Girls plush collection that inspired the story has experienced double-digit sales increases. Fans of the Honey Girls can purchase new versions of the original plush characters, Risa (bunny), Teegan (tiger) and Viv (bear), at Build-A-Bear Workshop locations, at buildabear.com, or via the Bear Builder 3D Workshop, Build-A-Bear’s new interactive, experiential eCommerce site. Each purchase of a Honey Girls plush character comes with a download code for the movie, making this the perfect gift this holiday season!
